MBA Revised & Final Syllabus`2008(For the Batch starting from Academic year

2008-2009)

46 4
6
Donald F. Kuratko and Richard M. Hodgetts Entrepreneurship (7
th
edition); Thomson Learning
Gopalkrishnan & Ramamoorthy - Text Book oI Project Management; McMillan
Nicholas Project Managemnt Ior Business and Technology (2
nd
edition); Pearson Education
Roy, Rajeev Entrepreneurship; OUP
WBUT/MBA/4
th
SEM
(4 Credit : 40 Hrs.)
¡ MB -402] : STRATEGIC MANAGEMENT

Module I (20 hrs)

1. Strategic Management : Objectives, policies, Tools Balanced Score Card, Strategic Management process.
| 4L|

2. Environmental Scanning : SWOT Analysis, External Environment Analysis (Economic, Legal, Govt, Political,
Social, Geographic, Technical); Internal Environment Analysis - Strategic Advantage Factors (Finance, Market
Production, HR, R & D, etc.) | 4L|

3. Strategic Planning : Corporate; Functional and Managerial Goal Setting; Positioning Organization, Models
Ior Resource Allocation, Environmental Turbulence Strategic Investment, Strategic Entry
| 6L|

4. Formulating Strategies : Corporate, Administrative/Executive and Operating Levels, Developing Functional
Strategies Production/Operations, Finance, Marketing, HR, Materials, R & D; BCG Matrix, PortIolio analysis.
| 6L|

Module - II (20 hrs)

5. Implementation of Strategies : Role oI Managers, Leadership, Strategic Control System and Measurement,
Structural Implementation, Functional Implementation. | 6L|

6. Strategic Actions : Mergers, Acquisitions, DiversiIication, Joint Ventures, De-Merger | 4L|

7. Evaluation of Strategy : Need, Problems, Criteria Ior Evaluation (Qualitative/Quantitative), Process oI
Evaluation |4 L|

8. Case studies - Strategic Planning and Management | 6L|
Readings
AnsoII, H.I. & McDonnel, E.J. : Implementing Strategic Management, Prentice-Hall
Banerjee, Bani P. : Corporate Strategies, OUP
Das, Ranjan : CraIting the Strategy, Tata McGraw Hill
Kazmi, A. : Business Policy & Strategic Management, Tata McGraw Hill
Mellahi, K.,Frynas, J.G.& Finlay, P. : Global Strategic Management, OUP
Porter, Michael E. : Competitive Strategy, The Free Press
Roy, Dilip : Discourses on Strategic Management, Asian Books


WBUT/MBA/3
RD
SEM
(8 Credit : 80 Hrs.)
¡ MB-403] : COMPREHENSIVE Viva Voce


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