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Dear Business Owner, I've sent you this kit for a very important reason.... Three years ago I started Vyral Marketing as a cost-effective compliment to traditional advertising to get more referral and repeat sales from customers. The results have been incredible, and the success stories enclosed prove it. How does this 'alternative' work? I want you to shoot two short, educational videos a month (with our coaching), upload them to us, then we'll send them to your customer database using social media and email. Well help you stay in touch with your entire database with educational video in minimal time. WE DO ALL THE WORK FOR YOU. I've hired the video editors, article writers, admin, and support staff to do all the work. You only shoot your video, that's it. With thousands of videos and emails sent over the years, you can expect 10% of your customer database to buy again or refer you when you follow our program for 12 months. For most of our clients, that's a dramatic BOOST in your referral and repeat business. We even provide you with the names those watching your videos so you can follow up immediately. Everything you need to see if education-based marketing is right for you is enclosed. This is your opportunity to position yourself as the trusted expert, increase customer loyalty, boost referral and repeat business, and set yourself miles ahead of your competition. To get started or to learn more, please visit our website at www.getvyral.com to see live examples, call me at 402.515.5438, email frank@getvyral.com, or fax back the enclosed free consultation form to take the next step in growing your business, without breaking the bank. Sincerely, Frank Klesitz, President Vyral Marketing
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com Done For Your Social Media & Video Marketing Service
OPTIONAL: If you have time, please answer these questions so were prepared for your call: How many years have you been in business? What are your estimated gross sales this year? How do customers find out about you right now? What percentage of your business is repeat/referral? How many people are in your database? How many emails are in your database? Describe how you stay in touch with your database now _________ years $_______________ _________________________________ _________ % _________ people _________ emails
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com Done For Your Social Media & Video Marketing Service
1. What We Do
*ATTENTION BUSINESS OWNER*
Failure to consistently communicate with your customer database is the #1 reason you're missing out on a gold mine of profitable referrals and repeat sales
Are you struggling to find time or a great reason to stay in more consistent touch with your customers? Are you neglecting your customer database, missing out on profitable referral, repeat and higher margin sales? Would you like to make educational web videos with social media, but don't have the tools, topics, or time?
How would a PROVEN 10-50% increase in your referral & repeat sales change your businessand your life?
The #1 mistake business owners make is not communicating frequently enough with their customers. The ONLY asset you can keep safe and expect to appreciate in value every year is the relationship you have with your customers. Your customer or prospect list loses about 10% of its value every month it's neglected. In 11 months, it's worth less than random names pulled from the white pages. Its frustrating and time consuming coming up with great reasons to communicate with your database. And if you dont stay in touch like you should be, customers will likely go somewhere else. So here's our system to help you solve it:
2. How It Works
You shoot your video we do all the rest.
Our unique 3 step social marketing system is a proven, guided plan to increase your referral and repeat business by costeffectively educating and staying in touch with your contacts using personal video we do all the work.
We build your blog. We edit your video. We write your articles. We send your email. We update your social. We track your metrics. We coach you to success.
We build you a video blog and use social media and email to get your educational videos out to your contacts. You shoot your own video (we coach you), upload it to us; then we edit, optimize, and promote your videos for you. Minimal time is required. We do all the work for you.
1. We build you a personalized video blog. 2. You shoot 2 educational videos a month. 3. We optimize and email them to your contacts. 4. We tell you who in your database watches your videos so you can follow up.
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com Done For Your Social Media & Video Marketing Service
3. The Benefits
Increased Referrals
Your contacts can quickly and easily share (social media) and forward (email) your video to friends so you benefit from highly leveraged 'word of mouse.'
Improved Retention
Personal, consistent communication strengthens the relationship you have with your database and prevents customers from choosing your competition.
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com Done For Your Social Media & Video Marketing Service
4. Our Difference
5. FAQ
How much time will this take?
We do all the work for you. You wont invest more than 30 minutes a month on our program to attend your coaching call and shoot your 2 educational videos.
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com Done For Your Social Media & Video Marketing Service
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com Done For Your Social Media & Video Marketing Service
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com Done For Your Social Media & Video Marketing Service
Brian Thomas (Edmond, OK) Realtor Keller Williams Realty http://www.okchomepros.com brian@theprofessionalsokc.com Michael Kaim (Mentor, OH) Realtor Prudential Select Properites http://themichaelkaimteam.blogspot.com KaimTeam@gmail.com Phil Strevey (Omaha, NE) Dentist Strevey Dentist http://streveydental.blogspot.com/ office@streveydentist.com BevVan Phillips (Omaha, NE) Owner Home Access Solutions http://homeaccesssolutions.blogspot.com bevvan@homeaccesssolutions.com Bill Black (Omaha, NE) Realtor The Bill Black Team http://www.billblack1.blogspot.com bill.black@cbshome.com Corey Cain (Omaha, NE) Owner Black Clover Fitness http://blackcloverfitness.blogspot.com corey@blackcloverfitness.com Bob Yoder (Truckee, CA) Realtor Davis Yoder Realty Group http://www.truckeerealestate.blogspot.com ryoder@truckeeinfo.com Shawn McGuire (Omaha, NE) Sales Manager Celebrity Homes http://joincelebrityhomesomaha.blogspot.com smcguire@celebrityhomesomaha.com Wayne Plowman (Omaha, NE) Sales Manager Charleston Homes http://www.charlestonhomes1.blogspot.com wayne@charlestonhomesomaha.com Charlotte Mabry (Chattanooga, TN) Realtor Keller Williams Realty http://www.charlottemabry.blogspot.com charlotte@charlottemabry.com Dan Hamilton (Greenville, SC) Realtor Hamilton & Co. Real Estate http://www.danhamilton1.blogspot.com info@mygrennvillehome.com Bob Sokoler (Louisville, KY) Realtor RE/MAX Properties East http://www.weselllouisville.tv info@welistlouisville.com
Jeff Silva (Blue Bell, PA) Realtor The Jeff Silva Team http://www.jeffsilva.tv jeff@thejeffsilvateam.com Valerie Caro (Flagstaff, AZ) Realtor Flagstaff Top Producer Real Estate http://valeriecaro.blogspot.com valarie@flagstaffhouses.com Jon Carbutti (Wallingford, CT) Managing Broker Carbutti & Co Realtors http://www.joncarbutti.com jonc@carbutti.com Lee Tessier (Bel Air, MD) Realtor The Lee Tessier Team http://www.leetessier.blogspot.com lee@leetessier.com Richard Witt (Massapequa Park, NY) Realtor RE/MAX Wittney Estates http://richardwitt1.blogspot.com RWitt@wittney.com Dianna Kokoszka (Austin, TX) President MAPS Coaching http://events.mapscoaching.com diannak@kw.com Carlos Gutierrez (San Diego, CA) Realtor Montezuma Properties http://cgutierrez1.blogspot.com Carlosg@prusd.com Michael Brennan Jr. (Washington, DC) Realtor TTR Sotheby's Realty http://www.michaelbrennanjr.com michael.brennan@sothebyrealty.com Carlos Tovar (San Diego, CA) Realtor Century 21 http://carlostovar1.blogspot.com ctovars@gmail.com Mike Roth (New Berlin, WI) Realtor Shorewest Realtors http://www.therothteam.blogspot.com rothteam@shorewest.com Mitch Schwartz (Las Vegas, NV) Realtor Keller Williams Realty http://www.mitchschwartz.blogspot.com mitch@mbsrealestateservices.com Pam Butera (Blue Bell, PA) Realtor Keller Williams Realty http://www.pambutera1.blogspot.com pam@pambutera.com
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com Done For Your Social Media & Video Marketing Service
Lisa Treu (Palm Beach County, FL) Realtor The Treu Group http://videoblog.treugroup.com lisa@treugroup.com Jon Modene (Toledo, OH) Realtor The Jon Modene Team http://jonmodene.blogspot.com john@modene.com Pehr Black (Coeur D'Alene, ID) Realtor Century 21 Beutler & Associates http://www.pehrblack.blogspot.com superp@pehrblack.com Ryan Anderson (Denver, CO) Realtor Sothebys International Realty http://ryananderson1.blogspot.com ryanmovesyou@gmail.com
Patrick Southern (Hoboken, NJ) Realtor Liberty Realty http://www.patricksouthern.blogspot.com patrick@propertiesbysouthern.com Jan Leasure (Gurnee, IL) President Diamond Residential Mortgage http://www.pauldiamond1.blogspot.com Paul.diamond@thedrmc.com Paul Vojchehoske (Omaha, NE) Real Estate Instructor Mr. Real Estate http://www.mrrealestate.tv pvoj@aol.com Sarah Close (Cinncinnati, OH) Realtor Sarah Close Associates http://www.getclosetohome.blogspot.com sarah@getclosetohome.com Carlos Garcia (Washington, DC) Realtor Eng Garcia Properties, LCC http://enggarciaproperties.blogspot.com carlos@enggarcia.com Spring Bengtzen (Eden, UT) Realtor Spring Creek Realty Group http://www.springbengtzen.blogspot.com spring@springcreekut.com Terry Shanahan (Omaha, NE) Owner The Shanahan Plan http://www.terryshanahan.com terry@theshanahanplan.com Tim Heyl (Austin, TX) Realtor The Heyl Group http://www.theheylgroup.blogspot.com timheyl@kw.com Troy Hansford (Denver, CO) Realtor The Hansford Team http://www.troyhansford.blogspot.com hansfordteam@troyhansford.com Yasmin Saad (Naples, FL) Realtor The Saad Team http://www.saadteam.blogspot.com yasmin@thesaadteam.com Meg Middleman (South Pasadena, CA) Realtor Dilbeck Real Estate http://megmiddleman.blogspot.com meg.middleman@dilbeck.com Christine Browning (Bend, OR) Realtor GoBend Realty http://christinebrowning1.blogspot.com BrowningHomes@gmail.com
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com Done For Your Social Media & Video Marketing Service
Jen Zweiaker (College Station, TX) Realtor Keller Williams Realty http://jzweiacker.blogspot.com Jen@ZARealEstate.com Chuck Adkins (Charlotte, NC) Realtor RE/MAX Executive http://chuckadkins1.blogspot.com chuckadkins@remax.net Adrienne Lally (Honolulu, HI) Realtor Team Lally http://adriennelally.blogspot.com info@teamlally.com Tracy & Tego Venturi (Albuquerque, NM) Realtor The Venturi Team Realtors http://theventuriteam.blogspot.com info@welcomehomeabq.com Darren Sukenik (Manhattan, NY) Realtor Prudential Douglas Elliman http://thesukenikgroup.blogspot.com dsukenik@elliman.com Jeff Adler (Bergen County, NJ) Realtor Keller Williams Realty http://videoblog.newjerseyhomeexperts.com jeff@jeffadler.com Craig Worton (Avalon, NJ) Realtor Coldwell Banker http://craigworton.blogspot.com craigjworton@gmail.com Joni Zwick (Ponte Verde, FL) Realtor Watson Realty Corp. http://jonizwick1.blogspot.com info@zwickteam.com Hillary & Nick Thomas (Newport, CA) Realtor The Thomas Group http://thomasrealestate1.blogspot.com Hillary@thomasrealestategroup.com David Vanneste (Twin Cities, MN) Realtor Edina Realty http://vannestegroup.blogspot.com thevannestegroup@gmail.com Mic Heineman (Omaha, NE) Owner Heineman Heating & Air http://heinemanheatingandair.blogspot.com micheineman@cox.net Heidi Skinner (St. Georgia, UT) Realtor Keller Williams Realty http://heidiskinner.blogspot.com buyers@skinnerteam.biz
John & Maria Hoffman (Tampa, FL) Realtor Keller Williams Realty http://tampahomegroup.blogspot.com info@tampahomegroup.com Rod McIntosh (Santa Clarita, CA) Realtor Realty Executives http://themcintoshteam.blogspot.com rod@teamrod.com Ruben Garmyn (Bend, OR) Realtor Prudential High Desert Realty http://birtola-garmyn.blogspot.com clientservice@prudentialhighdesertrealty.co m Gary Segal (Blue Bell, PA) Realtor Keller Williams Real Estate http://thegarysegalteam.blogspot.com gary@garysegalteam.com Nicole Philbeck (Orlando, FL) Realtor Keller Williams Classic Realty http://nicolephilbeck.blogspot.com Nicole@ThePhilbeckTeam.com Chris Hauck (St. Cloud, MN) Realtor Prudential Pledson Realty http://chrishauck.blogspot.com hauck@saintcloudrealestate.com Marc Cormier (Reston, VA) Realtor Keller Williams Realty http://marccormier.blogspot.com cormier64@gmail.com Bridget Stuart (Santa Barbra, CA) Realtor Keller Williams http://bridgetstuart.blogspot.com info@dooneyandstuart.com Rich Libner (Saskatoon, SK) Consultant MCP Talent http://richlibner.blogspot.com mcp@mcptalent.com Jared Zimmer (Cedar City, UT) Realtor RE/MAX Properties http://jaredzimmer.blogspot.com/ jared@jaredzimmer.com Denise Swick (Dayton, OH) Realtor RE/MAX Alliance
http://deniseswick.blogspot.com/
denise@deniseswick.com
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com Done For Your Social Media & Video Marketing Service
"I feel video is a HUGE way to leverage my time. If I can shoot a very good video and give it a great topic with educational value, I'll be ahead. Ultimately, if I build a great database and send it great information, they will come back to me as I position myself to be the market expert. Video gets opened more than text email, and now that I've built my database up and keep sending it great information, people are now calling me to list their home. My biggest fear to doing that was the return on investment. You know you're going to spend a certain amount of money, and you want to make sure you're getting a return on it. It's the same thing when I hire people on my team, or trying a new postcard, and with video marketing it's a certain expense. But I realize now this is something that's golden in my business that I do every single month and the return is 10x, I can tell you. Just late last week I received an email from a client who owns two properties. I sold two homes this year in the complex (only 6 total sold), and from the sale I got access to the homeowner association directory that includes the names and email addresses of everyone there. I put them into my database and they received my videos. Just last week, one of the homeowners called me saying "I've received your videos and they are absolutely incredible and I want to hire you." The video and social media helped with this 100%. He said "I'm specifically calling because of the 'internet marketing' I'm getting from you." AND BY THEY WAY, that's not the first success story. That happens all the time. My biggest challenge is coming up with certain topics, so I just feel the market out and try to answer questions I'm hearing. Then, obviously, I must set aside the time to shoot video, which you have to be prepared and somewhat scripted by preparing for 15mins on what you want to say. I do about 2 videos a month, maybe more if there's a hot topic in the market of the moment. I'd say I typically invest a good 1/2 hour a month on all this, and I've gotten good at this so it only takes me one cut. But let me tell you, you have to hire the right team to make this easy. It's now just a matter of me only shooting the video. With a simple video camera and tripod, I just stand in front of it and be myself. I speak authentically. How has Vyral helped me? These guys are pretty incredible. They are awesome. They simply provide me with the topic, I do the video, then I plug it into my computer and send it to them. They send it out to my database, edit it, and write the article to go along with it. I just shoot the video, then they do everything else. They even sent me a huge book of topics. They're very innovative. Very cutting edge. And totally involved in what's going on in the marketing industry so I know they are tuned in. I would recommend Vyral Marketing 100% all day long. They are part of my business plan year after year."
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com Done For Your Social Media & Video Marketing Service
"What I can tell you is this, people say "Hey I get your videos" all the time. These people are getting information from me, and the next time they are looking to buy or sell, they are going to think of the guy they are getting educational information from. In 2011 our past client, center of influence and referral business was 53% of our income, and in 2010 is was only 42%. We saw a VERY STRONG increase in that business. I didn't really mail them a whole lot more, or call them a whole lot more, the only thing different I did was have these videos in place so I could 'touch' my people more. At the end of the day my business is growing in the worst market my area has ever seen. My tips for success? You must build your database as quickly as you can. Find everyone you know - get their name, phone number, and email address and get them into some type of contact management system. I typed everyone I knew into my database when I started, and very quickly I was getting business from these people. Once your database is built and you have a decent amount of business - look - I get questions all the time from colleagues, "Should I be doing this? Vyral Marketing has been calling me...etc" And I said hey - don't ask any questions, don't even think about it. Just do it. Just sign up. Stop asking questions (he's an analytical person). Don't question it, it works. Some people think oh "social media", videos, all this stuff - at the end of the day you're supposed to communicate with people you know in some aspect. All this is doing is communicating to these people. Get rid of the word 'social media.' Any good coach will tell you to communicate with the people who send you business. Any sales business is this way. I'll call someone who I haven't spoken with in years. I'll just say my name and they will respond "Oh, I get your videos!" People are getting my videos. This is the modern way of building a brand and presence, that's all you're doing. How has Vyral helped me with all this? They force me to do it and stay on top of me. There are constant reminders and coaching- but for me, it's the ability to reach out and throw ideas around so I can talk and brainstorm what works. In an everchanging business and world, your mind constantly has to work that way, but I don't have the time to implement it. But that's what you guys do. You guys are marketers, and here's how I do it in the real estate world, and what can we do together to improve the idea so it fits our business? I highly recommend Vyral Marketing. "
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com Done For Your Social Media & Video Marketing Service
"I'm very goal oriented. I write my business plan every year, and this is the year I want to break through. You must have marketing systems to stay in touch with past clients - more than just telephone calls - because in today's age you need to do more. And with the Vyral Marketing program, it makes it easy to stay in touch because I'm only one person. This 33 touch concept was originally just do so by phone, mailer, or email. It's all changing now. But the idea is to be in touch with your client to get more referrals and repeat business. This year we added our videos to this touch program. Why did we make the jump? Because it's 2012! I should have done it in 2010. I was on an appointment the other day - perfect example, my client's daughter had the same phone as me and her mom said "she has never spoken on that phone." And that's so foreign to me because I'm so used to talking. In today's day in age, they don't talk; it's all social media - texting, Facebook, they don't even email! That's the next generation and I need to stay in top of things. My bigger fear? No one would want to watch my video because I didn't think they thought what I wanted to say would have any value or merit. Then when I talk to you guys every month, you guys give me great topics because I can sit here for an hour and think about what I should talk about and I believe no one is going to care about this. Every time I send out a video my contacts LIKE it. I typically get about 20-25 emails back like "Great video!" or "Wow!" or "So glad to learn about this" or whatever it might be. I even get a decent amount of phone calls. And I get a decent amount of business from this. I can't tell you EXACTLY it was from my videos, but I can tell you this. A prospect called me back recently who I couldn't contact. I haven't spoken with them in 2 years, but they've been in my drip campaign with their email, and I can almost guarantee it was my videos that brought them back to me. I send my videos to all my contacts and past clients, about 1,200 people ballpark. And for being in business for 24 years, wouldn't you think I'd have a bigger database? Well what happens with me I get so much repeat business, it doesn't need to be so big. The first results I expect from all this are more referrals. The most common thread of all the feedback is "Wow, look how cool you are. You're so 2012." It got people talking. Then, if people feel my topics have value and I care about it, it will come across. The response has been all positive. I was nervous 2 videos a month would be too many, so I keep them really short - mine are never more than 2 minutes because I don't want to watch a long video. And I don't think anyone else does either. To me, this is a no brainer. I can't imagine what would hold you back."
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com Done For Your Social Media & Video Marketing Service
"We're a full service family owned company since 1986, and I grew up in the business. My experience with Vyral Marketing? I'll go out on a limb and actually say they are the best marketing firm I've ever hired. You will never meet a more purposeful, passionate, and professional group of individuals than you will at Vyral. Just in the first two months - the first 2 videos - I picked up 3 new clients. All from the very first two videos! But the business building ideas and the personal one on one coaching has been even more incredible to me. It's hard to even quantify my return on investment. I'll actually also go out on a limb here again and say I'd probably pay 4x the amount of money I'm paying now for the return on investment I'm getting on the Vyral program. And all just with these small, incremental changes I've been advised to do. With the marketing plan that's been put together for me, I see exponential growth for our company over the next 6-12 months. Fantastic company. Anybody who has any hesitation about hiring Vyral Marketing should put those fears to rest. You will not find a more professional and committed company that's committed and invested in your company's success. Anyway, I just wanted to put my two cents in and let you know about my experience. Fantastic company. Hands down the best to work with."
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com Done For Your Social Media & Video Marketing Service
"Why did I make the jump to use social media in my business? Look Facebook is on everything, even TV commercials - everyone is on there. You have to go where people are and start fishing or you're going to be out of business. You need to use video - look at how many videos are hit on YouTube on a daily basis? It's just amazing. You put good content out there and people are going to watch it. We just did a 3-4 minute video with a home inspector we could pass along to clients. With Vyral Marketing, the videos we send out increase response. One replied back to a video we sent out about how to stage a home. The prospect wouldn't respond to our calls, but quickly responded to a video I sent them. Instead of them not taking our calls, they are now calling us instead. Who knows? Maybe they would have gone to someone else before. I get past clients who I haven't talked to in a few months saying they love seeing them. It's a way for us to get in front of people. Maybe they haven't seen me for a while and now they are getting me in a video. And it's all educational. My biggest fear to starting all this? Time. When am I going to have enough time to do all this? I hired a marketing specialist to help me, and with your coach Josh holding me accountable to get my videos in at a certain date, it's great. It's all about implementation. So many people come back from a conference and say 'Wow, this is such great information I can't wait to do it.' And then it doesn't get done and is put on the shelf and you never get back to it. With you guys, once we decided to move forward after we talked enough I said 'Yep this makes sense and it's a good thing to do, let's start moving forward.' You hold me accountable and we get it done. You need to take action and do this. I just get busy with work and life and never do a thing. But this is such a big thing - look how many people hit YouTube videos every day. You're giving us the content and the ideas, and if I do it all custom you write all the articles and copy. It just makes my life a whole lot easier. It's really easy. In a given month it takes me about 15 minutes. Sometimes it's down to one take in 5 minutes and I'm done. I invest at most an hour a month to do all this. You guys do most of the leg work, edit it, host it, and get it out to my database - I'm happy. What results do I expect? I'm a celebrity in my market. If I'm in a restaurant, people will waive at me. I don't know who they are, but they recognize me. It's from all my marketing and my video, and all this generates more business for me. 'If I'm going to sell my house, I'm going to use him,' they say. I want people to think about me before anyone else. I haven't always been this focused on my database though, I made a decision to improve my focus because it's just so important. My database is my bank. Like, where are you going to fish? The small pond or big ocean? I'd rather go to the people who already know, like, and trust me. Why wouldn't I fish there to start? I'm calling my contacts, sending videos twice a month, and sending direct mail. It's all about constant contact, because if you don't stay in touch someone else is. I now touch my list now about 40 times a year, and I'd rather touch them too much than not enough. 90% of people would use their Realtor again, but stats say they don't because they forget! Who gets the business? I do. Who gets the referral? I do. Because I'm staying in touch. Vyral has helped me with all the implementation - you have all the topics mapped out on your website and I can just pick one, then add my own spin or interview someone I know. I can now prospect more because this frees up my time.
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com Done For Your Social Media & Video Marketing Service
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com Done For Your Social Media & Video Marketing Service
John McMillan
Video Editor / Email Direct: (402) 203-4585 john@getvyral.com
John is in charge of coordinating your email, social updates, article writing, and any video editing you need completed. John and Frank are friends since 1st grade. His primary job is to make sure your videos and email go out correctly and on time every month.
Andre Pessini
Client Care / Projects Direct: (402) 578-1364 andre@getvyral.com
Andre is in charge of your 30 day set up process and any special projects necessary for your results (landing pages, HTML code, etc). Frank and Andre are Eagle scouts and friends since grade school. He manages all the operations, financials, and employees/contractors in our office.
Josh Cunningham
Marketing Coach Direct: (832) 971-4267 josh@getvyral.com
Josh and Boomer are your marketing coaches Youll have a monthly call with either to review your video topics and results so you stay on track and accountable to the program. Josh is in charge of training our newest coaches to make sure your advice is consistent and useful.
Boomer Potter
Marketing Coach Direct: (208) 691-5477 boomer@getvyral.com
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com Done For Your Social Media & Video Marketing Service
12. Press
Vyral Marketing recently gave a presentation at the Midwest Entrepreneurship Conference (MWEC), held March 30-31 in Omaha. In todays world, social media can shrink the distance between two people down to the space between ones fingertips and a keyboard. Frank Klesitz of Vyral Marketing in Omaha has taken the capabilities of social media and put them to work for business owners who are looking to keep in touch with their customers and increase referrals. A business owner who uses Vyral Marketing will film short educational videos of himself or herself giving tips or information that would be relevant to their clientele. Klesitz and his team at Vyral then take that video, edit it and create a blog in which to post the video. Vyral also does the work of writing blog entries, updating social media accounts and sending the videos out to business contacts. Klesitz explained that his team is able to track who watches the videos and then use that information to provide feedback to the business owner. Vyral also sends targeted media and other information to the top video users and the business owners other contacts. To any business owner, Klesitz says there are three main ways to expand and grow a business: acquire new customers, increase transactions or get a customer to buy more frequently. Vyrals focus is to market inwardly, using current customers as a resource for referrals and continuing business. After a personal fitness company failed in 2008, Klesitz turned to the real estate business for a fresh start. He was considering a career as a real estate agent. As he met prospective homebuyers, he realized he needed a way to keep in touch with everyone. He focused on developing a list of contacts, and then doing his best to maintain communication with his network. By attending various fundraising, networking and charity events, Klesitz built a list of potential clients. He asked each person if he could send him or her updates regarding the housing market throughout the year. Twice a month, he filmed a video of himself with two to three minutes worth of educational tips or updates, which he would then post to his blog and send to each person on his growing contact list. Klesitz also posted the videos on various social networking websites that his contacts used on a regular basis. Eventually, he saw his method as a way to help other businesses grow.
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com Done For Your Social Media & Video Marketing Service
I realized I could package what I was doing, Klesitz said. Klesitz attended seminars and classes and read multiple books on how to build the system needed to get his idea off the ground. He was very fortunate in that he encountered no major speed bumps along way. In June 2009, Vyral Marketing opened for business in Omaha. One major component of Vyral Marketing is the ACE system, a technique that the company follows with each client. Business owners should add, create and encourage, Klesitz said. By adding new contacts every day, creating educational content that customers will want and need and encouraging referrals and repeat sales with existing customers, business owners can expand their business using Vyral Marketing. As an entrepreneur, nearly every minute of each day for Klesitz has been spent seeking ways to find new customers. He has long asked the question, How could I possibly convince people to give me money? His answer: survey customers to find their frustrations, and then find ways to solve them. When it comes to entrepreneurship, so many people try and come up with a cool thing, and then try and make it into a business, Klesitz said. By identifying customers frustrations and creating ways to solve them, he explained that business owners could meet an existing need and further their company. Klesitz has also seen many business owners working in the front lines of their companies. To Klesitz, as a business owner one should not be doing what youre selling. Thats what you have staff for, Klesitz said. A business owners focus should be on going out and getting new customers, as that is where the money comes from to push each company forward, he said. Its in the area of finding new customers that Vyral can step in and coach a business owner. Small business owners who are able to educate with expertise are a good fit for Vyral, Klesitz said. Professionals who can create educational content that is useful and desired by their customers can produce quality video content with Vyral. With regards to the demographics of Vyral Marketing users, Klesitz said the age range of clients is across the board. Younger entrepreneurs may recognize the importance of using social media to reach customers, but they dont often have the time to do it. Vyral becomes a staff hire, Klesitz said. Older business owners usually need coaching and someone to provide direction in how to work with the various social media outlets. Klesitz is not discouraged by the constant growth and change in the world of social media. To him, it is only a delivery mechanism or even a carrier pigeon for communicating with customers. Everyone worries about what they say on social media, Klesitz said. In his opinion, business owners should be worrying about where their customers are. To do this, he suggests that companies take their top 100 customers, find what social media they are using, and focus their efforts there. Klesitz sees email and Facebook as two heavy hitters. If your customers are there, you need to be there, Klesitz said.
(c) Vyral Marketing 1-800-323-9974 http://www.getvyral.com Done For Your Social Media & Video Marketing Service
(c) Vyral Marketing - Done For You Social Media & Video Marketing Service | 1-800-323-9974 | http://www.getvyral.com
assured, I will never be answering their phone calls again when they interrupt my day to ask me that. You see when you show up with VALUE to your past client, customer or center of influence, phone calls will be incredibly more successful. Here's what I recommend when you're making your calls, have Facebook open (just make sure it DOES NOT distract you). Quickly type in the name of any person you're calling on and spend a few moments reviewing their page. When you're Facebook friends you'll see more than you ever wanted to know about a person. During those 3 important minuets you'll invest before your call, you're looking for something personal to bring up at the start of your conversation. Use the F.O.R.D. technique (Look for something about their family, occupation, recreation, or dreams to comment on). Can't find anything? Take a look at their information page which lists their favorite books, movies, quotes, etc you'll find something there you can bring up. If you're a friend of mine on Facebook (http://www.facebook.com/FrankKlesitz) you'll know this about me: I talk about marketing a lot, I travel all the time, I love house music and I find myself in Vegas way too much. When salespeople are following up with me, have I ever had anyone ask me about my latest travels? Our growing business? My thoughts on marketing? When I'm seeing my next favorite DJ? Or the latest episode of Always Sunny in Philadelphia or the ending of Mad Men last night? The sad truth is I only hear from most salespeople when they want something from me. So instead of hearing "Hey Frank, I'm calling to follow up on our conversation last week and I just want to see where you're at with your decision" I should hear "Hey Frank, it's Mr. Salesman with ABC Company. Congratulations on being named Top 100 Entrepreneurs Under 30 I saw it on Facebook. I'm also sending you a great video on how you can get better results on our program. Call me when you have a moment, I have a few ideas for you." Which follow up message do you think would get a better response? Again, if that salesperson is a client of Vyral Marketing, I probably got that call because I watched his video last week, so he knew I was already interested in what he sells. Can you see how a quick Facebook search and 3 minutes of time can make all the difference in your success? Now the last way to use Facebook for business is to post your educational videos on there, so they show up in the news feed of all your friends. I suggest for every 5 personal posts, you're allowed to make 1 business post. It's like showing up for a party and you only talk business (Now that's my kind of party! But I digress). Your contacts will have the opportunity to watch your video on a comfortable platform (Facebook) and it's super easy for them to share your videos with friends so you get the 'word of mouse' benefit. But there's an IMPORTANT REASON I mentioned this strategy LAST. Facebook is a tool to listen to your customers, referral partners or contacts enabling you to interact with them like you would in real life. Plus you can quickly research what's important to THEM before you follow up and ask for anything. It's not a tool for broadcasting out your message. It's the wrong way to use the media, just as the radio personality continued to look at the microphone while he was on TV! For example, the worst abuse of Facebook comes unfortunately from the real estate industry,
when Realtors post every listing and price reduction for the world to see (sorry real estate friends but I'm sure you can agree!) It quickly leads to people unsubscribing from your feed, or ignoring your updates. So, if you're going to post, keep it personal or educational. The real power of Faecbook comes from when you listen. ~ Welcome to Our NEW Vyral Marketing Clients! Shannon Aronson Short Hills, NJ David Vanneste N. Oaks, MN Hillary Thomas Villa Park, CAMeg Middleman Pasadena, CA Christine Browning Bend, OR Craig J. Worton Avalon, NJ Nikki Philbeck Orlando, FL Lorri Cutler Danville, CA Diane Cardano Abington, PA Robert Chevez Reston, VA Rod McIntosh Stevenson Ranch, CA THANK YOU FOR YOUR REFERRALS!!! I would like to especially thank Vyral Client Mitch Schwartz for his personal introduction to Lorri Cutler, Vyral Client Pam Butera for her introductions to Nikki Philbeck and Shannon Aronson. Plus a big thank you to Vyral Client Chris Hauck for his kind referral to David Vanneste. Your referrals are GREATLY appreciated and on behalf of everyone here at Vyral Marketing, we THANK YOU for helping us meet great people who are incredibly successful in their industry. Thank you! Featured Client Video of the Month! Vyral Client Jon Modene published an excellent video on 'What May Go Wrong with Your Loan." He shot his video in front of green screen, so we put his logo behind him. But what makes his video great? His video solves a real pain, he's not reading off a script, he states the point of his video right away, he brings energy and enthusiasm and he brings local and specific expertise viewers can't get anywhere else. Great work Jon; you have a strong camera personality. You remind me of Glenn Beck (and I mean that is a very good way!). Lead me to real estate success! What I'm Up To This Month (April).... This April, I head to Dallas for Dan Kennedy's (GKIC) Super Conference to get updated on the latest marketing strategies, then directly to Las Vegas for a real estate mastermind. I then drive to San Diego and Huntington Beach for a real estate broker management seminar. I'm also excited to welcome 3 new people to our team here at Vyral Marketing as we build our outside sales team to bring Vyral Marketing to more industries in local markets. I've prepared a 31 minute full presentation on how Vyral Marketing works on our website for free download and am in the process of creating 3 powerful videos to detail our ACE system as discussed in the beginning of this newsletter. Finally, I've prepared 52 marketing topics, all delivering DEEP detail on how to master the ACE system, to be posted to our blog starting in May. A special thank you to Vyral Coach Josh Cunningham for providing great value on each of his monthly calls so I can invest my time creating great marketing tips, tricks and strategies to share with you. How to Sign up For Vyral Marketing Call us at 1-800-323-9974, or visit www.getvyral.com to watch your free 5-minute demo video on how our proven, repeatable system will increase your referral and repeat business with personal video we do the work.
(c) Vyral Marketing - Done For You Social Media & Video Marketing Service | 1-800-323-9974 | http://www.getvyral.com
LOW Price!
WOW!!
*Your Special BONUSES!!* - Well help you implement one additional marketing strategy a month (optional) thats proven and tested to work for you (video sequences, autoresponders, postcards, sales videos, product videos, letters, etc). *ACT NOW FAST MOVER BONUS* You also get a FREE HD Flip Camera, a FREE camera tripod, and your FREE book when you sign up now. ($200 Value. Limited Time Only. While Supplies Last.)
STEP #1: Sign and return this agreement to frank@getvyral.com or fax to 1-800-323-9974 right away.
YES! I want my video blog launched in 30 days for results!
Name: ___________________________________________________ Card Type: VISA MASTERCARD DISCOVER AMEX No Risk. Cancel If Youre Not Happy. You Own EVERYTHING Iron-Clad Satisfaction Guarantee You will be 100% delighted with your service on the program. If not, you may cancel at any time and owe nothing further. You keep ownership of your content, you own your video blog. Our answer is always YES to your requests. Minimal Time is Required of You Youll set one monthly appointment with yourself to shoot two educational videos (we coach you), then youll send the footage to us for editing, optimization, and promotion. We work with your assistant for everything.
Card #: __________________________________________________ Exp Date:______________________ CSC: ______________________ Email: ___________________________________________________ Phone: __________________________________________________
(You may charge my card $1,995 today and debit $525 monthly in 30 days.)
The Vyral Marketing Program includes unlimited video editing, 24 email blasts, 24 social media updates, 24 email call reports, 24 pre-written articles, 12 monthly progress reports, and 12 monthly success calls and other benefits defined by Vyral Marketing from time to time. "I wish to enroll in the Vyral Marketing Program and agree to the terms set forth herein, including my payment obligations and the 'Terms and Conditions' set forth on this contract." The term of this contact shall be for the twelve (12) month period commencing upon payment today. I agree to pay the one-time build fee of $1995 now and authorize a $525 monthly auto-charge starting on the date my first email is sent, or within 30 days of initial payment - whichever is earlier. If I do not complete my set up obligations within 30 days of initial payment today, I agree to pay the monthly charge to honor this contract. Within 30 days, I will provide Vyral Marketing with the following: 1. Photo and company logo 2. First 2 educational videos 3. Email list of your contacts. You'll receive guidance during your Week #1 Orientation Call to be scheduled upon payment today. This contract is deemed into on the date when it is approved by Vyral Marketing and it is deemed into Omaha, NE. "By signing, I authorize Vyral Marketing to charge my credit card or debit card as shown above. By law you have the right to rescind this contract at any time prior to midnight on the third business day after the execution of this contract. Vyral Marketing extends your right to cancel this contract, without penalty, through the date that the first set up call is provided by Vyral Marketing. To rescind, email andre@getvyral.com and request a return receipt. I agree and acknowledge that any success call provided under this contract may be recorded for quality control purposes without further notice of any kind. The laws of the state of Nebraska govern this agreement. In the event of any action or proceeding hereunder, venue shall be proper in the Douglas County, State of Nebraska and I consent to service of process by mail. In the event of a default in payment of any installment due, all services and privileges shall be suspended and I shall nevertheless remain liable for the full contract price, which shall become immediately due and payable in full. I agree to pay all attorney's fees, costs, and expenses incurred in the enforcement of this agreement or in collecting payment due under this contract. Vyral Marketing may terminate this contract for: any non-payment; payment which is not received within (10) days of the date upon which it is due. YOU ARE HEREBY NOTIFIED THAT A NEGATIVE CREDIT REPORT REFLECTING ON YOUR CREDIT RECORD MAY BE SUBMITTED TO A CREDIT REPORTING AGENCY IF YOU FAIL TO FUFILL THE TERMS OF YOUR CREDIT OBLIGATIONS. NEBRASKA CIVIL CODE.
(c) Vyral Marketing - Done For You Social Media & Video Marketing Service | 1-800-323-9974 | http://www.getvyral.com
(c) Vyral Marketing - Done For You Social Media & Video Marketing Service | 1-800-323-9974 | http://www.getvyral.com
SPECIAL REPORT: How to Cost-Effectively BOOST Referrals & Repeat Sales From Your Customer Database
Hi, Im Frank Klesitz, founder of Vyral Marketing. In this special report Ill reveal a simple, cost-effective system designed specifically for small businesses and independent professionals to increase your referrals, boost your average sale amount and encourage more frequent repeat business with social media and video marketing.
Step #1: Add people who will refer or buy from you to your list
First, you'll learn how to build a list of potential customers who will refer you, buy your most profitable offerings and return to buy from you time and time again. While most business owners focus only on acquiring new customers you can quickly unlock a 10-50% increase in your bottom line profits simply by paying better attention to the most important business asset you have the relationship you have with your current list of customers, contacts or people you know. The #1 mistake business owners make is not consistently communicating with their customer database frequently enough to stay top of mind so they get maximum referrals and repeat sales. While bringing in new customers is important, youll grow your business more predictably and profitably when you have a strategy to build, nurture and monetize a database of people who already buy what you sell. Its called our ACE system. 1.) Add new people to your database who want to hear from you every day 2.) Create and send them educational content they want to receive 3.) Encourage referrals and repeat business proactively There are three major benefits to this system. First, imagine what 720 new potential customers in your database within the next 12 months would mean for your business? With this system, youll add 3 new potential customers to your database every work day so you build a loyal list of people who buy what you sell. Thats 15 new people a week, 60 a month or 720 people in just one year. Second, imagine how fast your business will grow when you implement a plan to educate and stay in better touch with your contacts? With this system, youll send two personalized, educational videos to your contacts every month so you build trust, stay top of mind and position yourself as the trusted expert. And third, imagine your increase in referral and repeat business when you implement a proactive strategy to consistently ask for referrals and repeat sales from the very people who watch your videos. With this system, youll know who in your database is the most engaged so you can prioritize your follow up with either phone calls or special offers, improving your efficiency and saving you time. This is extremely powerful and now possible with the latest technology. Now the first step in the ACE system is to set up the systems necessary in your business to add at least 3 new potential customers to your database every workday. By just adding 15 people a week for a year to your database, youll have 720
(c) Vyral Marketing - Done For You Social Media & Video Marketing Service | 1-800-323-9974 | http://www.getvyral.com
new potential customers in your database within 12 months. Imagine what 720 new potential customers in your database would mean for your business. But how do you find potential customers and get their permission to stay in touch? When you talk to people about your services at point of sale, on the phone, or at an event, you must ask this very important and carefully phrased question
Step #2: Create educational messages your prospective customers actually want
Now lets discuss how to create educational content to stay in better touch with the people who are most likely to do business with you, your database of customers, contacts, past clients or centers of influence.
(c) Vyral Marketing - Done For You Social Media & Video Marketing Service | 1-800-323-9974 | http://www.getvyral.com
The second step in the ACE system is to identify the top questions your best customers ask and provide your contacts with an answer every two weeks sent via social media and email. When you educate your customer BEFORE you sell, youll strategically position yourself as their trusted expert advisor so they refer you, spend more money with you and buy more frequently from you.
(c) Vyral Marketing - Done For You Social Media & Video Marketing Service | 1-800-323-9974 | http://www.getvyral.com
Step #3: Encourage referrals and repeat sales proactively with phone calls or targeted special offers
Finally, lets cover how to monetize your education-based marketing strategies so you generate more referrals, repeat business and increase your average sales price. The third step in the ACE system is to implement a system to proactively encourage the people who watch your videos for referrals and repeat business, either with a phone call or a special offer.
Can you see how many more referrals and repeat sales youll generate when you proactively engage those that are presently most interested in you?
(c) Vyral Marketing - Done For You Social Media & Video Marketing Service | 1-800-323-9974 | http://www.getvyral.com
Youll save countless hours when youre not working prospects who are not ready to buy, youll feel great asking for referrals because youre following up with value and youll get people in your database to contact you because youre educating and protecting them as their trusted advisor. ---------------------------------------------
Call 1-800-323-9974 now for your FREE Done-For-You consultation or log on to watch a 5-Min Demo Video at www.getvyral.com. Youll see our client list, how it works, pricing, guarantees and LIVE examples of business owners, just like you, making web videos to GROW their business.
(c) Vyral Marketing - Done For You Social Media & Video Marketing Service | 1-800-323-9974 | http://www.getvyral.com
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(c) Vyral Marketing - Done For You Social Media & Video Marketing Service | 1-800-323-9974 | http://www.getvyral.com