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    46 views2 pages

    Survey Methods

    Uploaded by

    api-285169146

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Time:

    The following questions refer to your use of the Instagram platform.

    1. How often do you open up Instagram?


    1). Every few days 2). Once a day 3). 2-3 times daily 4). 4-7 times daily 5). More than
    8 times daily
    2. How many hours do you spend on Instagram per day?
    1). Less than 1 2). 1-2 3). 2-3 4). 3-4 5). More than 4
    3. Do you use Instagram for your professional work?
    1). Yes 2). No
    4. What time of day or night do you tend to get onto Instagram?
    (Open Question)
    5. Do you feel like you spend too much time on Instagram?
    1). Yes 2). No

    ----------------------------------------------------------------------------------------------------------------------------
    The following survey questions refer to influencers on Instagram. For the purpose of our
    research we have defined influencers as:

    Influencers- anyone you follow, but don’t necessarily know, because you believe they
    have “expertise” or “authority” on something you’re interested in.

    ----------------------------------------------------------------------------------------------------------------------------

    Attraction:
    Please answer the open response questions with your own thoughts.

    1. Do you feel like you follow influencers on Instagram?


    1). Yes 2). No 3). I am not sure
    2. Do you feel like you influence other people?
    1). Yes 2). No
    3. Do you talk about influencers to others?
    1). Yes 2). No
    4. Do you feel that following influencers has made your life better?
    1). Yes 2). No
    5. How do they impact your life?
    (open responses)
    6. Do you find your influencers physically attractive?
    1). Yes 2). No 3). Some of them
    7. If so, do you think the things that look good on them also look good on you?
    1). Yes 2). No 3). Some of them

    Purchase:
    Please answer the open response questions with your own thoughts.

    1. Have you ever purchased something because of influencers?


    1). Yes 2). No
    2. Have you ever paid money to gain more followers?
    1). Yes 2). No
    3. If so, how much money have you paid to gain followers?
    (open response)
    4. Do you think the person you follow has paid to gain more followers?
    1). Yes 2). No
    5. What percentage of clothing and products you buy are because of influencers?
    1). Less than 20% 2). 20-40% 3). 41-60% 4). 61-80% 5). 81-100%

    Influencer Credibility:
    This section asks questions about how you perceive the influencer’s you follow. Please answer
    the following questions on a 1-5 scale.

    1. Intelligent 1 2 3 4 5 Unintelligent
    2. Untrained 1 2 3 4 5 Trained
    3. Cares about me 1 2 3 4 5 Doesn't care about me
    4. Honest 1 2 3 4 5 Dishonest
    5. Has my interests at heart 1 2 3 4 5 Doesn't have my interests at heart
    6. Untrustworthy 1 2 3 4 5 Trustworthy
    7. Inexpert 1 2 3 4 5 Expert
    8. Self-centered 1 2 3 4 5 Not self-centered
    9. Concerned with me 1 2 3 4 5 Not concerned with me
    10. Honorable 1 2 3 4 5 Dishonorable
    11. Informed 1 2 3 4 5 Uninformed
    12. Moral 1 2 3 4 5 Immoral
    13. Incompetent 1 2 3 4 5 Competent
    14. Unethical 1 2 3 4 5 Ethical
    15. Insensitive 1 2 3 4 5 Sensitive
    16. Bright 1 2 3 4 5 Stupid
    17. Phony 1 2 3 4 5 Genuine
    18. Not understanding 1 2 3 4 5 Understanding

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