Jollibee McDonalds KFC

Critical Success Factors Weight Rating Score Rating Score Rating Score
Product Quality 0.20 4 0.80 3 0.60 4 0.80

Customer Loyalty 0.15 4 0.60 4 0.60 4 0.60

Price Competitiveness 0.20 4 0.80 4 0.80 3 0.60

Advertising 0.15 4 0.60 4 0.60 3 0.45

Global Expansion 0.05 3 0.15 4 0.20 4 0.20

Service 0.15 3 0.45 3 0.45 3 0.45

Store Location 0.10 4 0.40 4 0.40 4 0.40

TOTAL 1.00 3.8 3.65 3.5

The chosen critical success factors are Product Quality, Customer Loyalty, Price
Competitiveness, Advertising, Global Expansion, Service and Store Location. 4 for major strength,
3 for minor strength, 2 for minor weakness, and 1 for major weakness.

 Product Quality means to fit in features that have a capacity to meet consumer needs
(wants) and gives customer satisfaction by improving products and making them free from
any deficiencies or defects.

 Customer Loyalty is the result of consistently positive emotional experience, physical

attribute-based satisfaction and perceived value of an experience, which includes the
product or services.

 Price Competitiveness is setting the price of a product or service based on what the
competition is charging so that they are competitive with the prices of other companies.
  Advertising is the activity or profession of producing information for promoting the sale of
commercial products or services.

 Global Expansion implies more than just making investments in nations outside of the
company's home.

 Service is a valuable action, deed, or effort performed to satisfy a need or to fulfill a

demand.

 Store Location is a particular place where the business is located.

Jollibee

For Jollibee in terms of Product Quality, we rate it 4 for major strength. the consistently
“superior taste” of Jollibee foods is one success secret of their business. The product offered by
Jollibee appeals to the Filipinos taste by concentrating its resources on satisfying Filipinos palate,
Jollibee has been able to serve localized dishes that are unlike any found in the other fast-food
chains in the Philippines, and in 2014 Jollibee is included among the top 10 international fast food
restaurants in the United States by The Daily Meal.

Customer Loyalty is also 4, kids during the days who are now in their parenthood still
dine and throw a party in Jollibee and also the OFW even though they are away for some years
when they arrive here they get to eat in Jollibee.

Price competitiveness is also 4, Jollibee set the price of their products that can compete
with the other fast-food chains by also having a value meals in their menu.

Advertising is 4, their show Jollitown that imparts positive Filipino family values has been
a consistent top-rating show and has garnered multiple awards since 2008 to 2012 including the
Tambuli Awards and the Araw Awards. Also, the name "Jollibee" becomes the top Twitter trend
nationwide because of their "hugot" advertisements.
 Global Expansion is 3, its attempts to conquer foreign markets have had only modest
success. After decades of trying, in 2016 the Jollibee chain has 133 foreign branches in 10
countries: USA, Kuwait, Saudi Arabia, Qatar, UAE, Bahrain, Singapore, Hongkong, Brunei, and
Vietnam.

Service is 3, speedy service and efficient service at its best, Jollibee still make sure to give
customers the same great-tasting langhap sarap treats that they can conveniently bring with them
wherever they are headed. Some Jollibee has Drive-Thru stores.

Location is 4, Jollibee makes sure that its stores and affiliates are conveniently located like
for instance they have stores in SLEX and NLEX it is for the convenient of everyone who are in
trip.

McDonald’s

We rate McDonald’s Product Quality a 3, because while McDonald’s claim to use 100%
pure beef for their burgers, their serving is not 100% customer friendly. But despite of that, they
still have a long list of quality food on their menu.

For McDonald’s Customer Loyalty, we rate it a 4. Like Jollibee, being one of the top fast
food chains in the Philippines, consumers are already fond of McDonald’s affordable food.
McDonald’s also claim that they are the “first choice when it comes to food and dining
experience.”

For McDonald’s Price Competitiveness, we rate it a 4. McDonald’s offer a variety of food

which are affordable, and also have what they call “McSaver Meals”.

For McDonald’s Advertising, we rate it also a 4. McDonald’s is also competitive when it

comes to advertising. Over the years, it has released many strategical television commercials that
aims to touch the hearts of the Filipino people by using topics such as family, young love,
friendship, and even uses popular love teams such as AlDub and McLisse.
 For McDonald’s Global Expansion, we rate it a 4. McDonald’s have more than 36,000
branches in 119 countries, outnumbering Jollibee in the international market. In the Philippines,
McDonald’s have more than 500 branches nationwide.

For McDonald’s Service, we rate it a 3. McDonald’s drive thru and delivery services are
excellent. Customer service can at times be unsatisfying due to, but minimal, discourtesy and
inattentiveness.

For McDonald’s Location, we rate it a 4. McDonald’s branches are located in strategic

locations. McDonald’s makes sure that their target market are present in the locations where they
put their branches.

KFC

We rated KFC’s Product Quality a 4 Because their quality control begins from the supply
of all the raw materials. An annual supplier audit is conducted by an international third party
auditing company appointed by YUM. Audits are also carried out by a team of food technologists
from the KFC Quality Assurance Department to ensure food safety, quality systems, packaging
facility, distribution and transportation.

For KFC’s Customer Loyalty, we rate it also 4 since they have won the Loyalty and
Engagements award last 2014. KFC is now leveraging the Lifecycle Marketing solution to align
its resources and capabilities around Brand Promotions, Analytics, Loyalty-focused Campaign
Management and "triggering" the right message at the right time to meet the brand objectives. KFC
is able to push the boundaries of customer engagement well beyond generic mass marketing.

For KFC’s Price Competitiveness, we rate it 3 since their prices are somewhat expensive
compared to Mcdonald’s and Jollibee. For fast food chain restaurants, the population of
buyers/consumers they have are students amd children. So they must have a balanced price for
them to satisfy their needs.

We rated KFC’s Advertising 3 since they barely advertise their store on ads or on
televisions (commercials). But then the chain is well known for the "finger lickin' good" slogan,
which originated in 1956.
 We rated KFC’s Global Expansion a 4 since KFC is the best example which shows the
work done in integration in order to take any important decision or production and launching of
any new product. There are various departments which work on the fundamentals of the integrity
growth which helps in providing company strength.

For KFC’s Service, we rate it 3 since KFC continues reaching out to customers with home
delivery in more than 300 restaurants in the United States and several other countries.

For their Location, we rate it 4 since their stores are near the landmarks of other fast food
chains like Mcdonald’s, Jollibee, Taco Bell, etc. It is also near schools, offices and malls so that
people who craves for KFC will be satisfied. Their strategy for locations are high because they
also have international stores not only nationwide.