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Faculty of Business Studies

University of Dhaka

Prepared By: Supervised By :

Name: Md. Sohel Rana Dr. MD. HASIBUR RASHID


ID No: 61529-22-068 Professor
Batch NO: 22nd Department of Management Information
Masters of Business Administration (Evening) Systems (MIS)
Dept. of Management Information Systems Faculty of Business Studies
(MIS) University Of Dhaka
Faculty of Business Studies
University of Dhaka
Thesis Title
on

Prospects and challenges of Bangladesh as


an Outsourcing Destination in IT Sector
Objectives

Broad Objectives

• Analyze IT outsourcing market and its


challenges, to make necessary
recommendations for the growth of the
industry.
Objectives(Cont...)

Specific Objectives

• To understand the benefits of IT outsourcing and its global


impact
• To find out the potential competitive edge Bangladesh has
over other countries for IT outsourcing market
• To find out the challenge of the industry
• To make recommendations necessary for the growth of IT
industry
Methodology

Data Collection

Data was gathered from the website of the


different organizations, relevant file study
as provided by the concerned officer,
some brochures and related articles.
Scope

This report will be covering the prospects


of outsourcing in Bangladesh as well as
the challenges that Bangladesh has to
face serving as an outsourcing destination
IT Outsourcing
What is IT Outsourcing

IT outsourcing is a phrase used to describe the


practice of seeking resources or subcontracting
outside of an organizational structure for all or part
of an IT (Information Technology) function.
Reasons Behind Outsourcing

Cost Saving

Time Saving

Lack of in-house experience

Flexibility & Scalability

Focused Strategy
Reasons Behind Outsourcing (cont..)

Technological Advances

Enhanced Accuracy

Risk Mitigation
Outsourcing Market Scenario
Spend by region

APAC
32%
Americans
51%

EMEA
17%

Source: NASSCOM Strategic Review, 2017


In terms of providing outsourced services, the Asia Pacific region represents the largest
collective share globally, led by India, the Philippines, and China. The Latin America has
recently emerged to become more prominent provider clusters, and are capitalizing on near
shore service buyer markets to fuel growth. Today, established outsourcing destinations such
as India and the Philippines continue to post positive growth rates, even in their current
mature stages.
Global Industry Trends
Hybrid Sourcing Models

Innovation Network

Global Footprint

Increased Breadth of Services

Cloud Computing

Move towards Multiple Sourcing Locations


Bangladesh as Outsourcing
Destination
76.30% % of Organizations

49.80% 45.40%

18.30% 16.70%
11.40% 6.60%
3.20% 2.80%
Export amount of Bangladesh
Top Export Destinations

Source: BASIS surve, 2017


Technical Expertise of Software
Companies
% of technical expertise companies
79% 77%
72% 70%
60%
57% 55% 54% 54%
51%
48%

MySQL .NET PHP MS SQL ASP Flash VB Ajax Oracle Java C/C++
Source: BASIS survey, 2017
Competitive Advantage of
Bangladesh
Cost Attractiveness – Labor Cost
Attractive Demographics
Bangladesh’s Pool of Skilled Workforce
Language Capability
Quality of Education
Low infrastructure Cost
Telecom Infrastructure
The Government Support – Digital Bangladesh
Comparing Global Outsourcing Destinations

KPMG Analysis, 2017


Challenges of IT Outsourcing
Intellectual Property Rights

Scale of Offerings

Infrastructure

Lack of Branding and Marketing

Negative Perception and the role of the government


SWOT Analysis
• Human Resources
Strength • Talent Cost

• Lack of one stop service


Weakness • IT Park or Office Space

• Increasing domestic market


Opportunity • Emerging freelancer community

• Rising cost inflation


Threat • Low cost foreign competitor
Recommendation
Academic
Ease access to Build up economic Business
integration with
internet infrastructure Awareness
ICT

Building up Encourage
Proper academic Business friendly
domain investment in this
guidance policy
knowledge industry

Branding “Digital
Establishing Recognition of
Bangladesh”
training center freelancers
around the globe
Conclusion
Bangladesh can offer very low cost labor for any industrial
production. And like a labor oriented industry, IT Outsourcing must
have Bangladesh within one of their lucrative destinations. Now
Bangladeshi people can access WiMAX and 4G network and easily
get connected to the world. Through mobile phone a person can
contact to any corner of the country and even worldwide. So we are
not lagging behind of technologies, we just need the right track to
walk with right choices of industry. Everyday people are coming out
with new ideas here and small businesses are growing up.
Government has taken a great initiative through promoting „Digital
Bangladesh‟ among the people, especially the youth. Generations
by generations are enjoying the excitement of technology.
Conclusion(Cont…)

This paper outlines many of these risks, and also


makes clear that a sustainable competitive
advantage could be achieved by those who
understand and manage those risks effectively. All
of these factors combine to make Bangladesh an
interesting place to watch in the global outsourcing
market.

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