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    Public diplomacy and soft power

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    Public diplomacy and soft power

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    22 views9 pages

    Slide

    Uploaded by

    Aditia Fernando Tambunan
    Public diplomacy and soft power

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    THE JAPANESE PUBLIC

    DIPLOMACY AND SOFT POWER:


    MANGA AND ANIME

    IN INDONESIA
    What is the
    public diplomacy
    and soft power?
    Public diplomacy:
    According to The Murrow
    Center (2013), "Public
    diplomacy ... It encompasses
    dimensions of international
    relations beyond traditional
    diplomacy; the cultivation by
    governments of public opinion
    in other countries ..."
    Soft power:
    Soft power is a power which
    ‘uses a different type of currency
    (not force, not money) to
    engender cooperation-an
    attraction to shared values and
    the justness and duty of
    contributing to the achievement
    of those values.’ (Nye, 2004).
    HOW CAN MANGA AND ANIME
    BECOME JAPANESE SOFT
    POWER IN INDONESIA?
     In globalization era, development cultures like
    manga and anime more effective to persuade
    the international public.
     Manga and anime not only as a book and
    movie but also become ‘item of industry’
    which have many devotees.
     In Indonesia, manga and anime is very popular
    among childrens, teenagers, and adults.
     This condition have influences to Indonesia
    nation and make impacts to fade Indonesia
    cultures.
    CONCLUSION

    Japanese public diplomacy using its soft power that


    is manga and anime which purpose to development
    its cultures to other countries including Indonesia so
    that get ease to make coorperation and get bigger
    leadership role in international public and increasing
    its economic power especially in Indonesia from
    manga and anime sale. Besides, the popularity of
    Japanese cultures in Indonesia affecting to fade of
    Indonesia cultures.
    REFERENCE LIST

    • Effendi, T.D., 2012. ‘The Comparison of K-pop and J-pop Influences to University Students in Malang, East Java –
    Indonesia’, [internet]. Available at:<http://publikasi.umy.ac.id/index.php/hi/article/view/595/1497> [Accessed 10
    May 2013].
    • Henrikson, A.K., 2006. ‘What Can Public Diplomacy Achieve?’, Disscussion paper in Diplomacy , [internet].
    Available at: <http://www.clingendael.nl/sites/default/files/20060900_cdsp_paper_dip_c.pdf> [Accessed 19 May
    2013].
    • Lam, P.E., 2007. ‘Japan’s Quest for “Soft Power”: Attraction and Limitation’, [internet]. Available at:
    <http://corneredangel.com/amwess/papers/Japan_soft_power.pdf> [Accessed 18 May 2013].
    • Murrow, E.R., 2013. ‘What is Public Diplomacy?’, [internet]. Available at: <http://fs.edu/Murrow/Diplomacy>
    [Accessed 19 May 2013].
    • Nye, J.S., 2004. Soft Power: The Means to Success in World Politics. New York: PublicAffairs.
    • Sumiko, M., 2006. ‘Japan’s Public Diplomacy and Regional Integration in East Asia: Using Japan’s Soft Power’,
    USJP Occasional Paper 06-10 , [internet]. Available at: <http://www.wcfia.harvard.edu/us-japan/research/pdf/06-
    10.mori.pdf> [Accessed 18 May 2013].
    • Toshiya, N., 2011. Soft Power and Public Diplomacy: How Cool Japan Will Be, Paper presented to the
    International Studies Association – Asia Pacific Regional Section Inaugural Conference 2011 . Brisbane. 29-30
    September 2011. Japan: Nagoya. Available at: <http://www.uq.edu.au/isaasiapacific/content/ToshiyaNakamura4-
    2.pdf> [Accessed 18 May 2013].
    • Wai-ming, Ng., 2003. ‘Japanese Animation in Singapore: A Historical and Comparative Study’, [internet].
    Available at: <http://www.cuhk.edu.hk/jas/staff/benng/publications/Anime(AJ).pdf> [Accessed 10 May 2013].
    THANK YOU
    FOR
    YOUR ATTENTION

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