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Mrs Justice Asplin :
1.
This is an action for passing off and for infringement of two registeredCommunity trade marks (CTMs) and two UK registered trade marks (UKTMs) for themark ‘SKY’ by which the Claimants seek to prevent the Defendants from using“SkyDrive” as the name for their cloud storage service throughout the EuropeanUnion.
2.
By way of counterclaim the Defendants seek a declaration of partial invalidity inrespect of all four SKY trade marks on the grounds of descriptiveness for cloudstorage services and a declaration of invalidity in respect of CTM 411 in the light of what is alleged to have been its impermissible amendment.
3.
The counterclaim for the revocation of UKTM 176 on the grounds of lack of genuine use in relation to “receipt, storage and provision of computerised businessinformation data” is no longer pursued.
The Parties4.
There are four Claimants for reasons connected with the ownership and licenseduse of the various marks in issue. They are British Sky Broadcasting Group plc, SkyIP International Limited, British Sky Broadcasting Limited and Sky International AG.The first Claimant, British Sky Broadcasting Group plc owns and ultimately controlsthe activities of the others and nothing turns for present purposes on any distinction between them. Accordingly, I shall refer to the Claimants together as ‘Sky’.
5.
The Defendants, Microsoft Corporation and Microsoft Luxembourg Sarl aremembers of the world-renowned computing and software group, Microsoft, which isresponsible for the Windows operating system, the Microsoft Office suite and theBing internet search engine, as well as SkyDrive. The First Defendant is the parentcorporation and the Second Defendant sells and markets its products within Europe. Nothing turns on the distinction between them and I shall refer to them together as‘Microsoft’.
6.
Sky is a provider of television and communication products and servicesincluding broadband in the United Kingdom. In 2001, it produced a set-top box(Sky+) which includes digital storage for recording and replaying content. In 2005-6,it started transmitting its content over the Internet, available both through home broadband and mobile devices which include smart phones, iPads and similar devices.From 2006, it has itself been an Internet service provider. By the end of 2010, its broadband service was being used by over 3 million households and by 2012, thenumber of households had increased to 4.1 million.
7.
Over the years, Sky has adopted a whole series of trade marks, comprising themark ‘Sky’ followed by a descriptive element. This practice has been followed notonly for its channels such as Sky Movies and Sky Sports, but also for its platformssuch as Sky+, Sky Digital, Sky Broadband and for its computer software running onsuch platforms such as Sky Go, Sky Mobile, Sky Bet and Sky Photos. Two typical presentations of Sky’s sign are: