1
Analyzing New Business Opportunities
William F. Banholzer
Executive Vice President and Chief Technology Officer Cornell University 29 February 2012
Challenges to Society Invention Academic Success Economic Viability Business Success Impact to Society
What people want ≠ What they will pay for ≠ What
they can afford What they will pay for impacts society
Business vs. Academic Success
Risk vs. Reward
Business Success vs. SCIENCE
L o w H i g h
Low
Quality of Science
High
Man Made Diamonds
Ethylene Styrene Interpolymers
H
2
fuel cells
Antibiotics Transistors
LEDs
I m p a c t t o S o c i e t y = B u s i n e s s S u c c e s s
wire
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