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JOSH A. KREVITT (CA SBN 208552)  jkrevitt@gibsondunn.com H. MARK LYON (CA SBN 162061) mlyon@gibsondunn.com GIBSON, DUNN & CRUTCHER LLP 1881 Page Mill Road Palo Alto, CA 94304-1211 Telephone: (650) 849-5300 Facsimile: (650) 849-5333 HAROLD J. McELHINNY (CA SBN 66781) hmcelhinny@mofo.com JAMES P. BENNETT (CA SBN 65179)  jbennett@mofo.com JACK W. LONDEN (CA SBN 85776)  jlonden@mofo.com RACHEL KREVANS (CA SBN 116421) rkrevans@mofo.com RUTH N. BORENSTEIN (CA SBN 133797) rborenstein@mofo.com ERIK J. OLSON (CA SBN 175815) ejolson@mofo.com MORRISON & FOERSTER LLP 425 Market Street San Francisco, California 94105-2482 Telephone: (415) 268-7000 Facsimile: (415) 268-7522 Attorneys for Plaintiff and Counterclaim-Defendant APPLE INC. WILLIAM F. LEE william.lee@wilmerhale.com WILMER CUTLER PICKERING HALE AND DORR LLP 60 State Street Boston, MA 02109 Telephone: (617) 526-6000 Facsimile: (617) 526-5000 MARK D. SELWYN (SBN 244180) mark.selwyn@wilmerhale.com WILMER CUTLER PICKERING HALE AND DORR LLP 950 Page Mill Road Palo Alto, California 94304 Telephone: (650) 858-6000 Facsimile: (650) 858-6100 UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF CALIFORNIA SAN JOSE DIVISION APPLE INC., a California corporation, Plaintiff, v. SAMSUNG ELECTRONICS CO., LTD., a Korean corporation; SAMSUNG ELECTRONICS AMERICA, INC., a New York corporation; and SAMSUNG TELECOMMUNICATIONS AMERICA, LLC, a Delaware limited liability company, Defendants. Case No. 12-cv-00630-LHK 
APPLE INC.’S MOTION FOR A PERMANENT INJUNCTION
Date: July 10, 2014 Time: 1:30 p.m. Place: Courtroom 8, 4th Floor Judge: Hon. Lucy H. Koh
 
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NOTICE OF MOTION AND MOTION
TO ALL PARTIES AND THEIR ATTORNEYS OF RECORD: PLEASE TAKE NOTICE that on July 10, 2014, at 1:30 p.m., before the Honorable Lucy Koh in Courtroom 8 of the above-entitled Court, located at 280 South 1st Street, San Jose, California, Plaintiff Apple Inc. will move, and hereby does move, for a permanent injunction against Samsung Electronics Co., Ltd., Samsung Electronics America, Inc., and Samsung Telecommunications America, Inc. This motion is based on this notice of motion and supporting memorandum of points and authorities and such other written or oral argument as may be presented at or before the time that the Court takes this motion under submission. Dated: May 23, 2014 WILMER CUTLER PICKERING HALE AND DORR LLP By:
 /s/ William F. Lee
WILLIAM F. LEE Attorneys for Plaintiff APPLE INC.
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TABLE OF CONTENTS TABLE OF AUTHORITIES
 ....................................................................................................... iii
 
I.
 
INTRODUCTION
 ............................................................................................................. 1
 
II.
 
ARGUMENT
 ...................................................................................................................... 3
 
A.
 
Samsung’s Infringement Has Irreparably Harmed Apple. ....................................... 5
 
1.
 
Apple Has Shown Irreparable Harm to Its Reputation and Brand Under
 Douglas Dynamics
. ........................................................................... 5
 
2.
 
Apple Has Shown Irreparable Harm Resulting From Its Sales-Based Losses Under
 Apple III 
. ................................................................... 11
 
B.
 
Money Damages Are Inadequate to Compensate Apple for Samsung’s Infringement. .......................................................................................................... 15
 
C.
 
The Balance of Hardships Strongly Favors Entry of an Injunction. ...................... 17
 
D.
 
The Public Interest Favors Injunctive Relief. ........................................................ 19
 
III.
 
CONCLUSION
 ................................................................................................................ 20
 
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