M
EDIA
A
NALYSIS
Once we narrowed down the list of political scientists to only those who regularly appeared in Texas media outlets, we used tracking provided by
Meltwater News
to examine how often each political scientist was quoted in print, radio, TV, or online publications. The runoff election for Texas primaries was on May 27, 2014. Election Day was on November 4, 2014, and we wanted to capture post-election analysis in the weeks that followed. All data is based on searches from June 1, 2014 through December 31, 2014. The search terms involved several variants of the
political scientists’
names, coupled with the affiliated school.
Individual Total Hits Duplicate Hits Original Quotes
Cal Jillson 590 399 191 Mark Jones 334 168 166 Brandon Rottinghaus 155 76 79 Allan Saxe 127 73 54 Jerry Polinard 49 n/a n/a Bob Stein 38 n/a n/a Jim Riddlesperger 38 n/a n/a
TOTAL 1,331 716 490
Three notes about our analysis: 1.
“Duplicate Hits” separates
identical, repeat quotes that appeared in multiple outlets from the total number of times the political scientist was quoted. 2.
The “Original Quotes” category accounts for
any single instance of a quote that appeared multiple times. 3.
Analysis for duplicate hits was only completed for individuals that generated over fifty unique hits for the 7-month period. Cal Jillson is far and away the most quoted political scientist in the state of Texas, commanding 44% of all media coverage among the 1,331 news stories examined.