Memo
To: Hillary From: Ann Lewiscc: Senior Staff & Strategy TeamDate: April 1, 2015
Re: Campaign Finance PlanThe candidate and finance team have a heavy lift over the next 20 months and will need to take what was learned from the last two quarters as the foundation for raising a combined $1B total for the campaign. The plan articulated in this memo strives to fully leverage what has been successful so far and to fully take advantage of the momentum and fundraising opportunities that will undoubtedly be created once the race heats up.
Hitting our targets will require us to prioritize this plan above all else and to focus the candidate’s time on it with relentless intensity.
The plan also attempts to lay out a strategy that embraces both following “the recipe” from tried and true campaign plans and infusing some of the creativity and innovative spirit that reflects the candidate. Hitting this balance is what will make the difference between a successful effort and a
wildly successful campaign
that exceeds goals and breaks new ground.
With this introduction in mind, here are the values that will be essential to reaching our goals:
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J
ustice
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E
quity
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W
omen
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I
nformation
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S
ecurity
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H
ope
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M
oxie
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O
rganization
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N
o secret emails
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E
nergy and
!
Y
ou!
If we keep our eyes on the prize and prioritize these values whenever making any foreign and domestic policy decision we will be well on our way to the White House.