OnlineCopyrightInfringementTracker
Wave5(CoveringperiodMar15–May15)
 
Overviewandkeyfindings
ResearchcommissionedbytheIntellectualPropertyOfficeandcarriedoutby:KantarMedia.
Submittedversion:10
th
July2015 ThisisanindependentreportcommissionedbytheIntellectualPropertyOffice(IPO).
© Crown copyright 2015
2015/47
Intellectual Property Office is an operating name of the Patent Office
 
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 AboutKantarMedia
KantarMediaisawellestablishedbrandoftrustedmediaanalystsandadvisors.Wehelptheworldsadvertisers,mediaowners,advertising/media/PRagencies,andpublisherstogetherwithgovernment,NGO,andtradeorganisationstomeasuretheirmediareputationandimpact.KantarMediahasastrongtrackrecordinresearchingandunderstandingaboutthecopyrightinfringementarea,havingconductedtheIllegalfilesharingpilotforOfcomin2010andthreesubsequentwavesoftheOCItracker.
 Abouttheauthorofthisreport:
EuanMackay,Director,KantarMediaEuanhasextensiveexperienceinmediaresearchexperience.Heisaregularconferencespeaker,havingspokenatthe2013MRGannualconferenceatBafta,attheWARCconferenceatLordsinApril,waselectedasatop10speakerattheARFRethink:2014conferenceinNew YorkCityinMay.Additionallyhespoke(andwasvotedrunnerupinthebestspeakercategory)attheMRGinternationalconferenceinBerlinlastNovember.
ISBN:978-1-908908-97-1
CopyrightandtheValueofthePublicDomain:AnempiricalassessmentPublishedbyTheIntellectualPropertyOfficeJuly201512345678910
©CrownCopyright2015
 Youmayreusethisinformation(excludinglogos)freeofchargeinanyformatormedium,underthetermsoftheOpenGovernmentLicence.Toviewthislicence,visithttp://www.nationalarchives.gov.uk/doc/opengovernmentlicence/oremail:psi@nationalarchives.gsi.gov.ukWherewehaveidentifiedanythirdpartycopyrightinformationyouwillneedtoobtainpermissionfromthecopyrightholdersconcerned. Anyenquiriesregardingthispublicationshouldbesentto: TheIntellectualPropertyOfficeConceptHouseCardiffRoadNewportNP108QQ Tel:03003002000Fax:01633817777email:information@ipo.gov.uk Thispublicationisavailablefromourwebsiteatwww.gov.uk/ipo
 
 
Contents
Introduction 1 Key findings 2 1. Research overview 6
1.1 Background and objectives 6 1.2 Research notes 8
2. Cross-category overview 14
2.1 Digital content consumption 14 2.2 Levels of copyright infringement 19 2.3 Consumer spend 28
3. Attitudes towards digital activities and copyright infringement 32
3.1 Motivations for general online activities 32 3.2 Attitudes towards online content 36 3.3 Motivations for lawful and unlawful behaviour 37 3.4 Awareness of lawful/licensed services 43 3.5 Confidence in knowing what is and isn’t legal online 44
4. Technical appendix 46
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