July
2015
INFRINGEMENT
LEVELS
Mar–May 2015
Page
|
1
%
10 20 30 40 50 60 70 STREAMED
SHARED DOWNLOADED
CONSUMED
62% 56% 57% 42% 39% 13% 7% 48%
0 5%
10%
15% 20%
100% ILLEGAL INFRINGERS BY DEMOGRAPHIC
(Mar–May 2015)
INFRINGEMENT
OVERALL TRENDS
ACTIVITY & INFRINGEMENT
Mar–May 2015
ANY CATEGORY MUSIC TV FILM BOOKS VIDEO GAMES COMPUTER SOFTWARE
ACTIVITIES CONDUCTED CONTENT ACCESSED
The
Intellectual Property Office
commissioned Kantar Media to conduct research to update existing information on the levels of online copyright infringement across six consumer categories. Here we summarise the research findings and compare levels of infringement across categories before exploring each in a little more depth. Overall, levels of infringement remain relatively stable from those identified in 2013. Music holds its position as the category with which people are most active online. Since the last wave of research, we see notable increases in streaming activities particularly within the F ilm and TV categories.”
Sources:
Kantar Media
M a l e F e m a l e 1 2 – 1 5 1 6 – 2 4 2 5 – 3 4 3 5 – 4 4 4 5 – 5 4 5 5 + A B C 1 C 2 D E K i d s * N o k i d s S u b * * N o s u b
ACTIVITY
* Kids in household ** Used subscription service in last 3 months
Average
Mar–May 2015
KEY:
Mar–May 2013 Mar–May 2015
KEY:
Mar–May 2013
OVERALL LEVEL OF INFRINGEMENT
ANY ILLEGAL ACTIVITY 100% ILLEGAL ACTIVITY
31% 30%
10% 8%