To: Will Pierce, Ahmed Khan, Josh Alcorn, Draf Biden PACFrom: Meghan Gaffney Buck, Veda Data Solutions Re: The Colbert Bump and Draf Biden Online TargetingDate: September 17, 2015
Will, Ahmed and Josh:I wanted to quickly update you on the status o our ongoing targeting efforts. I am very pleased to report that over the past six days we have seen unprecedented levels o support or the Vice President and a huge out-pouring o interest in Draf Biden. The power o the Vice President’s appearance on the Late Show with Stephen Colbert cannot be understated: The Colbert Bump is real.For the past ew months we have been building a predictive pipeline or voter outreach and undraising. All our efforts online and offline - rom digital ads to volunteer phone calls - inorm our modeling and have allowed Draf Biden to be efficient and effective at identiying potential Biden supporters. To those ends, we have seen incredible growth over the past week. I am pleased to report that we have seen a huge increase in online sup-porter and acquisition. There has been an over 800% increase in daily signups since the Vice President’s appear-ance on Colbert.Right now, we are seeing the highest conversion rates in our campaign. Voters are signing up at SIX TIMES the rate traditionally seen by political campaigns. There are thousands o likely supporters signing up waiting to ind out how they can support the Vice President. The National Supporter Model that we have developed and continue to develop is allowing us to deliver our message directly to primary voters who will most likely support the Vice President. We are targeting nationally, but have devoted additional resources to New Hampshire, Iowa, South Carolina and Nevada as these irst our contests will require an extra jumpstart should the Vice President decide to jump into the race. Engagement in these early states is consistent with our national engagement--- SIX TIMES the typical rate o signup—and we expect that to continue.All o this data points to one real conclusion: The American people saw the Vice President’s emotional honesty on display last week and are excited about the opportunity o having an honest, authentic voice in this race. These numbers signiy what we’ve been hearing or the past ew months, that the Vice President would make a potent orce in the Democratic Primary and Americans are very interested to hear what his vision would be or America’s uture.We will continue to update you within the next ew days as we continue to collect data and continue to sign new supporters up.
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