DON’T IGNORE THE GAMER VOTE!
In a year where many believe the outsider candidates are giving the more moderate ones a run for their money, we bet the candidate that wins is the candidate that targets gamers. But to win the more than
100 million gamer votes
, you need to understand the gamers.
WHO ARE WE AND WHAT DO WE CARE ABOUT?
Source: VGVN IPSOS deck. Essential Gamer Facts
You Know Us.
We’re more civically engaged than you think.We share the same concerns as the rest of the country.
155
MILLION AMERICANS PLAY VIDEO GAMES
42
%
PLAY VIDEO GAMES REGULARLY
79
%
OF GAMERS VOTED IN 2012
80
%
OF GAMERS PLAN TO VOTEIN THE 2016 ELECTION.
The economy• Job security• Terrorism• Education• Healthcare
38
%
Democrat
38
%
Republican
24
%
Independent
•
Lean conservative on tax policy
:
42%
say we need both spending cuts and tax increases, but more spending cuts.
•
Lean progressive on energy policy
:
41%
want strong investment in renewable energy like wind and solar.
•
Evenly divided on the role of government in healthcare, education and common core
–
Government in healthcare :
43%
for
,
46%
against
.
–
Common Core:
42%
are unsure if it’s a good idea
VS
But we don’t always stick to party lines.
35
YEARS OLD –
THE AVERAGE AGE OF A GAME PLAYER AND
44
%
ARE FEMALE
4
5
HOUSEHOLDS OWN A DEVICE
OUTOF
|