Scribd

The Great Late-Night Poll: Where the Hosts Stand Now

Viewers with income less than $75,000:

65%

Political party membership:

Democrat (47%)

,

Independent (31%)

and

Republican (17%)

Top news networks:

CNN (24%)

,

Fox News (21%)

and

MSNBC (10%)

Favorite cable networks:

A&E

and

National Geographic

TV shows:

Shark Tank

and

The Bachelorette

Alcohol of choice:

Beer (16%)

and

wine (10%)

Trevor

NOAH

Seth

MEYERS

Larry

WILMORE

James

CORDEN

Conan

O’BRIEN

Stephen Colbert

Two months in, Colbert’s CBS

Late Show

viewers skew young and male and are the most socially liberal of the broadcast shows. They are wealthier and signiﬁcantly more likely to be atheist and have a master’s degree.

Attend church at least a few times a month28% Protestant18% Catholic30% Atheist37% Protestant29% Catholic14% Atheist41% Protestant28% Catholic16% AtheistAttend church at least a few times a monthAttend church at least a few times a month

57%59%54%46%48%

Under 35

57%

Under 35

63%

Under 35

54%

Under 35

58%

Under 35

49%

Over 35

56%

Over 35

56%

Over 35

54%

Over 35

38%

Over 35

46%

Jimmy Fallon

Fallon’s NBC viewers are more likely to be married, moderate and female. They also are least supportive of Obama’s presidency and most likely to think the country is on the wrong track.

Jimmy Kimmel

Kimmel’s ABC viewers are more likely to be older and socially conservative or Republican. They are split evenly between men and women, skew Protestant and tend to watch other ABC shows.

o f F a l l o n v i e w e r s a r e m a r r i e d

of Colbert viewers mostlikely to use

SNAPCHAT

of Fallon viewers mostlikely use

of Kimmel viewers mostlikely to use

GOOGLE+

D I G I T A L D I G I T A L D I G I T A L

Which of the following hosts are on the way up? The Top 5 revealed

of African-Americans like Noah

WHICH 2016 PRESIDENTIAL CANDIDATE DO YOU FAVOR?

On the issues: While

Colbert

and

Kimmel

viewers lean toward opposite ends of the political spectrum,

Fallon

bridges the divide and captures swing voters. All viewers want legal marijuana and marriage equality.

COLBERT KIMMEL

On personality measures, Fallon holds the broadest appeal, outperforming Kimmel and Colbert on attributes related to likability and credibility. Pollsters asked for responses to speciﬁc words.

Of the three 11:35 p.m.broadcast personalities, viewers said they want to …

If the election for presidenttook place today, and

Donald Trump

was the Republican candidate and

Hillary Clinton

was theDemocratic candidate, forwhom would you vote?

So …

IN YOUR OPINION, IS

DONALD TRUMP

MORE QUALIFIED TO BE THE

PRESIDENT OFTHE UNITED STATES

OR

A HOST

TALK SHOW?

“COOL DUDE”“AUTHENTIC”“PARTY ANIMAL”

FALLON

22%

COLBERT

23%

COLBERT

49

%

Colbert

39

%

Fallon

36

%

Kimmel

22

%

Colbert

29

%

Fallon

30

%

Kimmel

16

%

Colbert

20

%

Fallon

18

%

Kimmel

12

%

Colbert

13

%

Fallon

13

%

Kimmel

12

%

Colbert

11

%

Fallon

8

%

Kimmel

30%

KIMMEL

26%

KIMMEL

47%

FALLON

51%

FALLON

… havea beer ith… go ona dateith

40

%

Colbert

44

%

Fallon

46

%

Kimmel

Hillary ClintonBernie SandersDonald TrumpBen CarsonJeb BushCarly Fiorina

skew

Democrat

, but Kimmel’s viewers are the most likely to be divided

Stronger gun lawsSupportOppose

ColbertFallonKimmel

Legalizing marijuanaLegalizing same-sex marriageBuilding a wall around the U.S. border to stop immigrantsIncreasing taxeson the top 2%

ALL

59

%

41

%FALLON

56

%

44

%KIMMEL

52

%

48

%COLBERT

72

%

28

%

HOST PREZ

Support orOppose?

►▼

The Hosts

SupportOpposeSupportOpposeSupportOppose

73

%

76

%

61

%

52

%

59

%

78

%

63

%

57

%

63

%

57

%

42

%

81

%

26

%

22

%

37

%

43

%

37

%

43

%

58

%

19

%

24

%

39

%

48

%

41

%

66

%

34

%

SupportOppose

65

%

35

%

66

%

34

%

SupportOpposeSupportOpposeSupportOpposeSupportOpposeSupportOppose SupportOpposeSupportOpposeSupportOpposeSupportOpposeSupportOppose

“OPINIONATED”