2We must also put customer success at the heart of what we do. Everything we do should further the goal of earning and extending our customers’ trust. We want customers for life, and if we can’t reasonably expect to make a customer successful, we shouldn’t sign them in the first place. Finally, we must make this a great place to work for employees, because we’re all in this together, and if we're not enjoying ourselves, what’s the point? This is not to say that there won’t be major challenges and tough days ahead, but that must be balanced with a feeling of fun, fellowship, and esprit‐de‐corps. I want all of us to feel excited to come into work every day. We all have a role in that, but I’m going to try my best to do my part. I’m making my first actions as CEO about culture and values because I believe these things are fundamental to a company's success and who we are and want to be. I want to push down decision‐making ability into the company. Culture and values enable us to do that by ensuring that everyone is aligned around the right goals. Once we’re aligned as a team around core values, the next thing we’re going to do is sharpen our strategic focus. When you raise $500 million and have a vision as big as Zenefits’, it’s tempting to think you can do everything at once. But no matter your size or resources, companies execute better when they ruthlessly prioritize and sequence their efforts. For us, that means hyper‐focusing on the small business market where we have product‐market fit. This is a great market for us because (1) it’s huge (with many million small businesses in the US); (2) it’s “greenfield" (meaning that it’s under‐served by technology—in fact an Excel spreadsheet is often the main competitor); and (3) the free aspect of our product is extremely compelling. There is one other critical thing that I want to do, and that is make Zenefits a purpose‐driven company. I’m glad that Zenefits is one of the fastest‐growing business software companies, but that’s not our mission. It alone doesn’t fill my life with any meaning, and I doubt it does yours. However, Zenefits does serve an important purpose in the world, by making the lives of small business owners so much easier. We further the dreams of anyone who wants to start a new company. We help them achieve something larger than themselves, by making it easier to hire, onboard and manage employees. By doing that, Zenefits makes entrepreneurship more accessible to everyone. I believe this is a very powerful and real mission in the world, and personally I’m proud to be part of it. There are very few startups that ever get to this level of scale and importance. I believe Zenefits has a great opportunity, vision, and future if we can align it to the right execution. As a friend once told me, "successful companies have multiple founding moments.” This is one of them. This is a founding moment. You are all co‐founders in this new path forward. I know how much hard work everyone has put into this company and that we will all come together on this journey. This is Day 1. David