No More-Know More!
A Campaign Against Sexual Assault on Campus
Social Justice University (SJU) is a public research university founded in 1893. It is the flagship capus for the states! syste. Social
Justice University ran"s 1#
th
in the nation and fifthaong public universities in producing $hodes Scholars.
Rolling Stones
labeled the university the %ost scenic capus in &erica' and
Outside Magazine
called it %aong the top 1 collegesnationally for cobing acadeic uality and outdoor recreation.' *he capus consists of ++ acres and is bordered to the east by ountain the north by a river. *he capus coprises ,- buildings including a +,/0seat football stadiu and a #/ seat ulti0purpose arena here the university!s bas"etball teas play. SJU offers students a variety of on capus housing. *here are nine different residence halls offering single roos double roos triple roos three person pods and four0person suites. *hey have one all0feale hall one all0ale hall and seven co0ed halls available. *he university has a residency policy that reuires all students ith less than 3 earned college credits reside in the residence halls unless this reuireent has been aived by the office of the 2ean of Students. Students ho have earned ore than 3 credits are eligible to live off capus.ree" life is a live and ell at Social Justice University and it offers students a uniue opportunity to lead a balanced college life ith a focus on acadeics brotherhood4sisterhood counity service leadership and responsible social interaction. ree" 5ife allos students to a"e eaningful and lasting friendships ith individuals ho share siilar ideals and coon purposes. 6urrently there are four sororities and # fraternities active on capus. &ppro7iately + of the student body is actively involved in ree" life and all of the live off capus in their ree" house. Social Justice University has a total of 1/ intercollegiate progras hich includes ens and oens bas"etball ens and oens cross country indoor trac" and field outdoor trac" and field football oens golf oens soccer ens and oens tennis oens softball and oens volleyball. :one of the athletes live in the %regular' residence halls. Insteadthey live in a capus copound divided up in various sections called the athlete village. ;or any decades Social Justice University as thought to be a save haven fro the outside orld. <oen felt safe al"ing around capus alone after dar" or leaving their doors unloc"ed hile they slept at night. =oever ore recently ith heightened national attention tocapus safety the ost coon advice they get fro faily and friends as they leave hoe no isn!t %have fun' or %do your best' it!s %be careful.' :o hen feale students arrive at SJU they coe ith a list of arnings> :ever al" alone. 6arry ace. 2on!t ta"e Uber because your driver ay "idnap you. ?eep the nuber of the police chief in your cell phone. 2r. 2ue0<right the 2ean of Students says students ta"e this advice to heart but the proble is they are thin"ing they need to protect theselves fro a stranger hiding in the bushes ho ill attac" the fro behind. In fact during a andatory se7ual assault aareness or"shop that the university sponsored last spring 2r. 2ue0<right and her staff found students both en and oen held four different but related ideas hich they tered %fol" beliefs' that ade the students resistant to the idea that one person!s inappropriate behavior toards another person could be classified as se7ual assault and4or se7ual violence.@ne fol" belief that students held as ade clear fro the beginning of the or"shop as =ar (se7ual assault) is direct e7tree and the product of an individuals intentions. *his fol" belief allos students to believe that in order for a se7ual assault to ta"e place it has to be preeditated by the perpetrator and4or it has to be done in an e7treely forcible and violent
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anner. *he truth though is any unanted4unelcoed touching or fondling of a person!s se7ual body parts is classified as a se7ual assault. & second fol" belief as =ar (se7ual assaults) is the product of the psyche. <hat students thin" hen they believe this fol" belief is that a person ho ould se7ually assault soeone is a psychologically flaed person and that is hy they can se7ually assault another person. *his description ay be accurate for the stranger rapist (a person ho does not "no their victi) but 8 percent of se7ual assaults that ta"e place on college capuses the victi "nos their assailant and any of these assaults are naed %daterape' because the victi as out on a date or as dating the perpetrator. *he third fol" belief any students held as for har (se7ual assault) to occur there ust be an individual to blae. Unfortunately due to the e7plicit se7ualiAation of oen in our pop culture the idea thatoen are se7 obBects and their bodies are intended specifically for en!s se7ual pleasure the individual that is blaed ore often than not is the victi instead of the perpetrator. 2r. 2ue0<right and her staff find this fol" belief particularly harful because it allos our society to turn a blind eye toards the dehuaniAation of oen that can be seen through usic videos song lyrics ovies *C shos advertising agaAine coercials etc. $esearch sho the ore oen are seen as se7ual obBects the easier it is for en and other oen to blae the victi (hy as she earing that short s"irt) Bustify the perpetrator actions (she had it coing to her) and to iniiAe the violent act (she as Bust playing hard to get but she "no she anted to). *he fourth fol" belief beliefs or practices that students cherish or enBoy cannot be harful. 2r. 2ue0<right and her staff realiAe their feale students ho hold these beliefs are not suggesting they enBoy having their person violated se7ually. =oever they also realiAe that their feale students hold a very narro vie of hat constitutes se7ual assault or se7ual violence. @ur society has socialiAed both en and oen to believe that en have doination over oen thus they (oen) becoe their property as ell as are reuired to bend to their ants and ishes. *herefore hen a an they are dating behaves in an aggressive and4or possessive anner toards the oen internaliAe this (bad) behavior as acceptable and end up feeling %loved' as opposed to hared. 2r. 2ue0<right "nos that she cannot give up on trying to raise SJU student!s aarenessof se7ual assaults on capus. =oever instead of using her current staff to design another aareness capaign she decided to as" your tea to create an aareness capaign for the. :ot anting your tea to a"e the sae ista"es her tea ade she has provided you all ith soe specific guidelines to follo.
Sexual Assault Awareness Campaign Guidelines
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Instead of developing an aareness capaign designed for the entire capus 2r. 2ue0<right reuest you target your capaign toards a particular audience>&.$esidence 5ifeD.ree" 5ife6.&thleticsIn addition to narroing your target audience 2r. 2ue0<right believes your tea should have a essage that addresses one of three prolific probles on their capus. &.&lcohol42rug Use4&buseD.Eale Fntitleent42oination over <oen 6.Se7ual 6onsent (either no eans no or yes eans yes)2r. 2ue0<right and her tea ere not prepared to dispel students! ;ol" Deliefs. *herefore another reuireent of your capaign is it ust specifically address one of the four fol" beliefs>1.=ar is direct e7tree and the product of an individuals intentions+.=ar is the product of the psyche3.;or har to occur there ust be an individual to blae-.Deliefs or practices that students cherish or enBoy cannot be harful;inal 2r. 2ue0<right realiAe that a picture is orth a thousand ords' therefore your aareness capaigns essage should visually depicted your verbal essage.
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