Born
-
November 22, 1891 Vienna, Austria
Died
-March 9, 1995 (age 103) Cambridge(MA), UnitedStates
Occupat
i
on
-Public relations,Advertising.
F
am
ily
-
Born toJewish parents, Bernayswas a doublenephew of psychoanalysis pioneer Sigmund Freud. His father was Ely Bernays, brother of Freud's wifeMartha Bernays.
Bernaysbegan his career as Press Agent in 1913, counseling to theaters,concerts and the ballet.
In 1917, US PresidentWoodrow Wilsonfounded theCommittee on Public
Information. Bernayswas a essential member of the committee and playeda vital role in Americas participation it WW1 .
Bernayspioneered thePR industrie'suse ofpsychology and othersocialsciences to design its public persuasion campaigns:
Bernays,worked to influence public opinion towards supporting Americanparticipation in World War I.
In 1919, he opened an office as Public Relations Counselor in New York.
He held the first Public Relations course at theUniversity of New Yorkin1923, publishing the first groundbreaking book on public relationsentitled
Crystallizing Public Opinion
that same year.