National Tracking Poll
Project: 181035N Size: 2201 AdultsMargin of Error:
±
2%Topline Report October 18-19, 2018Question Response Frequency Percentage
HR1
Compared to two years ago, would you say you watch more, less, or about the sameamount of television?
Much more
%
Somewhat more
%
About the same amount
%
Somewhat less
%
Much less
%
Don’t know / No opinion
%
HR2_1
In general, how affordable do you think the following are in the United States? Cabletelevision
Very affordable
%
Somewhat affordable
%
Not too affordable
%
Not affordable at all
%
Don’t know / No opinion
%
HR2_4
In general, how affordable do you think the following are in the United States? Satellite television
Very affordable
%
Somewhat affordable
%
Not too affordable
%
Not affordable at all
%
Don’t know / No opinion
%
HR2_5
In general, how affordable do you think the following are in the United States? Streaming services
Very affordable
%
Somewhat affordable
%
Not too affordable
%
Not affordable at all
%
Don’t know / No opinion
%
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Question Response Frequency Percentage
HR3
Which of the following comes closest to your view, even if none is exactly right? (N=837)
In general, I watch traditional cable or satellite TV morethan I watch streaming services.
%
In general, I watch traditional cable or satellite TV andstreaming services about the same amount.
%
In general, I watch streaming services more than Iwatch traditional cable or satellite TV.
%
Don’t know / No opinion
%
HR4_1
How important are the following when it comes to deciding which traditional TV or streaming services to subscribe to? Amount of shows available
Very important
%
Somewhat important
%
Not too important
%
Not at all important
%
Don’t know / No opinion
%
HR4_4
How important are the following when it comes to deciding which traditional TV or streaming services to subscribe to? Quality of shows available
Very important
%
Somewhat important
%
Not too important
%
Not at all important
%
Don’t know / No opinion
%
HR4_5
How important are the following when it comes to deciding which traditional TV or streaming services to subscribe to? Amount of movies available
Very important
%
Somewhat important
%
Not too important
%
Not at all important
%
Don’t know / No opinion
%
HR4_6
How important are the following when it comes to deciding which traditional TV or streaming services to subscribe to? Quality of movies available
Very important
%
Somewhat important
%
Not too important
%
Not at all important
%
Don’t know / No opinion
%
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Question Response Frequency Percentage
HR4_7
How important are the following when it comes to deciding which traditional TV or streaming services to subscribe to? Ability to watch content on demand
Very important
%
Somewhat important
%
Not too important
%
Not at all important
%
Don’t know / No opinion
%
HR4_8
How important are the following when it comes to deciding which traditional TV or streaming services to subscribe to? Ability to watch content live
Very important
%
Somewhat important
%
Not too important
%
Not at all important
%
Don’t know / No opinion
%
HR4_9
How important are the following when it comes to deciding which traditional TV or streaming services to subscribe to? Ability to watch local news
Very important
%
Somewhat important
%
Not too important
%
Not at all important
%
Don’t know / No opinion
%
HR4_10
How important are the following when it comes to deciding which traditional TV or streaming services to subscribe to? Ability to watch national news
Very important
%
Somewhat important
%
Not too important
%
Not at all important
%
Don’t know / No opinion
%
HR4_11
How important are the following when it comes to deciding which traditional TV or streaming services to subscribe to? Ability to watch sporting events
Very important
%
Somewhat important
%
Not too important
%
Not at all important
%
Don’t know / No opinion
%
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