We’re a small team of fact-checkers doing big things.
Since 2007, PolitiFact has
focused on fact-checking journalism by looking at specic statements made by
politicians and rating them for accuracy. No one tells us what to write about or how
to rate statements. Owned by the nonprot Poynter Institute, the reason we publish
is to give citizens the information they need to govern themselves in a democracy.
95% of PolitiFact readers voted in a statewide election in the past two years.
What else denes our unique audience? And what are people consuming on PolitiFact.com? Here are the facts:
2020 MEDIA KIT
Politically savvy decision-makers and independent thinkers.
PolitiFact helps policymakers and voters sort out the truth in politics.Our core principles are independence, transparency, fairness, thorough reporting and clear writing. Seeking to present the true facts, unaffected by agenda or biases, we research statements from members of Congress, the president, Cabinet secretaries and lobbyists and then rate them for accuracy. Our audience is highly educated, passionate
about politics and appreciates quality.
Pulitzer Prize winner
For our coverage of the national election, PolitiFact was awarded the 2009 Pulitzer Prize for National Reporting. PolitiFact’s
innovation was recognized with the rst
Pulitzer Prize ever awarded for an initiative that started online.
Truth Squad members have the ability to
donate once, once a month or once a year. Members will get access to special perks like a members-only Facebook group, virtual coffees with the PolitiFact staff and possibly a color-changing Pants on Fire
mug. A full breakdown of our membership
program is available at membership.politifact.com.815,035 Facebook likes661,800 Twitter followers12,700
Instagram followers
5,010 YouTube subscribers99,260Email subscribers
AUDIENCE
Sources: Google Analytics Feb 2019-Feb 2020; Facebook, Twitter, Instagram, YouTube June 2020; 2019 PolitiFact survey
2,447 members.
5,665,829
Monthly page views
3,180,922
Monthly users
Age range: 55-74Median HHI: 25-75kMale/Female: 53%/46%College educated: 76%Join us @PolitiFact
2020 MEDIA KIT
POLITIFACT NATION
No spin. No favoritism. No punches pulled.
No other website holds pundits, politicians and people in power accountable like PolitiFact.
Truth-O-Meter
PunditFact is a project dedicated to checking the accuracy of claims by pundits, columnists, bloggers, political analysts, the hosts and guests of talk shows, and other members of the media.
We dene a pundit as someone who
offers analysis or opinions on the news, particularly politics and public policy.
It’s the art of fact-checking at new heights.
Every important political statement, claim or charge is scrutinized, checked and
rechecked. Then comes the judgment: PolitiFact has expanded its reach, inuence
and audience on YouTube, a platform ripe for fact-checking. We’ve introduced the
Truth-O-Meter Minute and PolitiFAQ series
on our channel.
Video fact-checksPunditFact
True, Mostly True, Half
True, Mostly False, False or Pants on Fire! PolitiFact offers an accurate read on national political debate with the Truth-O-Meter.
State partners
PolitiFact currently has 13 state
editions. In the following states, we
partner with select national media outlets to evaluate statements made
by state and national politicians:
CaliforniaFlorida
IllinoisIowa
MissouriNew YorkNorth CarolinaPennsylvaniaTexas VirginiaWest VirginiaVermontWisconsin
Facebook partnership
As a fact-checking organization certied by the International Fact Checking
Network, we identify, review and evaluate the accuracy of posts and photos on
Facebook and Instagram. This is part of
Facebook’s efforts to combat false news and misinformation on its News Feed. We stop hoaxes and bad info by attaching our fact-checks to misleading social posts and downgrading them in the platform’s algorithm.