MINDSPACE
Influencing behaviour through public policy
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Discussion document
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not a statement of government policy
Discussion document
–
not a statement of government policy
3
Contents
Foreword 4 Executive Summary 7 Introduction: Understanding why we act as we do 11
MINDSPACE: A user‟s guide to
what affects our behaviour 18 Examples of MINDSPACE in public policy 29
Safer communities 30 The good society 36 Healthy and prosperous lives 42
Applying MINDSPACE to policy-making 49 Public permission and personal responsibility 63 Conclusions and future challenges 73 Annexes 80-84
MINDSPACE diagram 80 New possible approaches to current policy problems 81 New frontiers of behaviour change: Insight from experts 83
References 85