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Introduction
W’ — how red meat, beef in particular, is killing us—that many of us have come to accept it as incontrovertible truth. It’s so common it’s common knowledge. Te story goes something like this:
Americans once raised cattle, pigs, and sheep on small, mixed farms scattered around the country, sprinkled with handfuls of livestock. Animal numbers were low and, correspondingly, Americans ate dainty portions of animal fat and red meat. We were thin. Hyper-tension, stroke, and heart disease rates were low. Environmental damage from farming was minimal. Over the course of the 20th century, however, everything changed for the worse. Livestock herds ballooned. Cattle overgrazed. Red meat and animal fat became abundant, cheap, and ubiquitous. Americans gorged themselves on hamburgers, butter, and ice cream. Te result: soil erosion, water and air pollution, and skyrocketing rates of obesity and chronic diet-related diseases.
Tere’s just one problem with this narrative: It’s fiction. Yes, parts are correct. But facts that rarely make it into mainstream discussions and media coverage diametrically oppose the narrative’s key elements. As this book will make clear, aspects of the United States’ envi-ronmental condition have, indeed, worsened, and chronic diet-related diseases have become more widespread and severe. But these problems cannot reasonably be connected with bovines, butter, or beef. Why?Because there are about the same number of cattle on the land today as there were a century ago. And while Americans are taking in more calories overall, they are eating less red meat in general, and less beef in particular, than at any time in recent history. We are also consuming less butter, far less whole milk, and much less saturated animal fat. No