Student’s Name: Teacher’s Name: Seth GottliebGoals True False
1) You have well defined goals that are aligned with broader organizational goals. 2) Your goals are measurable.  3) All stakeholders can give an elevator pitch communicating the goals of the initiative.
Strategy
 4) You know your audience. 5) You know what information they want. 6) You know what information motivates them.
Expectations
7) Stakeholders understand their role in the overall initiative. 8) Stakeholder roles are appropriately prioritized against other responsibilities.
Platform
9) You have access to people who can manage this technology. 10) The platform supports the necessary visitor facing requirements. 11) You have a healthy symbiotic relationship with the software supplier. 12) The complexity of the system is justified by the requirements.
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Training True False
13) Stakeholders understand their roles. 14) Stakeholders have the skills to perform their roles.
Organization
15) There is an appropriate level of resources to support content management. 16) Stakeholder e
ort and performance is prioritized and recognized.
Content Model
17) Content contributors “buy in” to the separation of content and layout. 18) Content contributors have freedom to achieve desired results with their content. 19) Content is reused by reference rather than copy/paste.
Workflow
20) You have optimized your processes before designing the workflow. 21) Workflow is as simple as possible (but not simpler). 22) You applied the appropriate workflow strategy (assembly line vs. legislature).
Runtime
23) The deployed solution is stable. 24) The solution meets runtime requirements.
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