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Guests:Mark ZuckerbergSheryl SandbergCharlie Rose:Tell me what the mission is today for Facebook. You've got 800 million and counting --Mark Zuckerberg:Yeah.Charlie Rose:-- users.Mark Zuckerberg:Yeah.Charlie Rose:It's an extraordinary reach. Someone said it's the most expansive human enabler of communication, or an enabler of human communication there has ever been.Mark Zuckerberg:We're trying.Charlie Rose:You're doing well at it too. So what's the mission? Where is this thing going?Mark Zuckerberg:So the stated mission of the company is to make the world more open and connected,right? And the idea is that when you give people this ability to stay connected with all thepeople they care about, and you make it so they can express new things about themselvesor in communication with other people who they care about, then you just open up allthese new possibilities. You make it so people can stay connected in ways that theycouldn't before. They can learn about new things, whether it's events that are happeningin the world or ability to organize new things or learn about new products or new moviesor music that they want to listen to. It opens up a lot of new possibility when you cankeep all of these connections open to the people that you care about. So obviously, a bigpart of our mission is just connecting all these different people in the world. And one of the things that we are really proud of is that now 800 million people around the world areusing Facebook every month and perhaps even crazier -- it's mind-blowing from myperspective. But more than half a billion people use Facebook every day. And I justthink that's crazy.Charlie Rose:500 million plus people --



Mark Zuckerberg:500 million people, yeah. That's growing. And it's growing every day. And if you justlook back, you know, seven years from when we were getting started, I mean, therewould have been no way that we would have thought --Sheryl Sandberg:500 million people in your dorm room.Mark Zuckerberg:The funny thing is that, you know, I used to talk to a lot of my friends when I was at --when I was in college. We used to go out to get pizza every night. And we used to talk about what we thought was going to happen in the world and on the Internet. And wethought that there would be something like this, right, that, you know, it seemed prettymuch inevitable that people would have a way to connect and that they would be able toexpress all these things and that there would be tools to make not just a social network,but that every product that you use is better off with your friends. We figured that therewould be tools to do that. But the big surprise of this thing is that we've played a big rolein making that happen. And when we were in college, we just figured, you know, whoare we to do this, right? I mean, maybe we can create this cool little community forourselves in college, but clearly it's going to be some other company that does it.Charlie Rose:That's what it is, a web within a web, is it not?Mark Zuckerberg:Well --Charlie Rose:It's a personalized web within the web.Mark Zuckerberg:I think it's shaping -- it's shaping the broader web.Charlie Rose:Yeah.Mark Zuckerberg:I mean, right now, if you look back for the past five or seven years, the story of socialnetworking has really been about getting these 800 million people connected, right, sothat they can stay in touch with all these people who they care about, and getting themsigned up for Facebook and all that. But if you look forward for the next five years, Ithink that the story that people are going to remember five years from now isn't how thisone site was built. It was how every single service that you use is now going to be betterwith your friends because they can tap into your friends, right, so whether it's, you know,music services that we just announced this new product a little more than a month agoand since then some of the music services that are out there, Spotify has grown from a



little more than three million users with Facebook to now more than seven million userswith Facebook. Another service called Mog [spelled phonetically] has grown from I think it's a relatively small number of subscribers but it's grown by four or five times in the lastmonth alone.Sheryl Sandberg:Yeah.Mark Zuckerberg:And I think what that just shows is that all of these different products are better whenyou're doing them with your friends. I mean think about it, do you want to go to themovies by yourself or do you want to go to the movies with your friends, right? Youwant to go with your friends.Charlie Rose:Or do you want to know what your friends like rather than what a whole different[unintelligible] likes.Sheryl Sandberg:That's right.Mark Zuckerberg:Yeah.Sheryl Sandberg:It's the wisdom of crowds to the wisdom of friends, you know.Charlie Rose:The wisdom of crowds means --Sheryl Sandberg:Yeah.Charlie Rose:-- so that's Google versus Facebook right there.Sheryl Sandberg:I don't think it's Google versus Facebook. I think it represents --Charlie Rose:The wisdom of crowds versus the wisdom of friends?Sheryl Sandberg:Well, I don't think -- I think the wisdom of crowds applies not just to Google but to aphase of the web --