Expanded Premium Ads
Facebook: Building Essential Connections
BUILDING ESSENTIAL CONNECTIONS
Premium Ads on Facebook
At Facebook, we believe that businesses will be better in a connected world. We connect 800 million people and their friends to the things they care about. Your Page is the place where your business connects with people, and Premium Ads and Featured Stories help you reach those people, and their friends, more often.Premium Ads are more effective when they start from Page posts. These ads put your Page’s voice on the homepage, in front of your ideal audience. For your fans and their friends, it will expand to show how friends are connected to your brand alongside your message, all in one. This social context appears at no additional cost to you.Premium Ads with enhanced social context are
80% more likely to be remembered,
driving
40% higher engagement
and
a significant increase in purchase intent
.*
When people hear about you from friends, they listen. We’ll expand your ad with stories from friends who have already connected. Ads are better when they come from your Page posts. Premium ads appear on the homepage and create a seamless experience across different aspects of your Facebook marketing.People can interact with your brand throughout the unit. Their interactions will generate stories in friends’ News Feeds, as well as on your Page.
*Average performance, based on internal tests.
Expanded Premium Ads
Facebook: Building Essential Connections
How Premium Ads work
Premium Ads that start from your Page are flexible, simple, and social. They create a seamless experience across interactions on your Page, in your media, and in the News Feeds of people and their friends.
Post on your Page.
Choose from 6 kinds of Page posts: status updates (text), photos, videos, links, questions, and events. The post may appear in fan’s News Feeds.
Promote it to get your message out.
The ad is created from the contents of your Page post. Anything you can post on your Page, you can turn into an ad to appear in the right hand column.
Show enhanced social context for friends.
When friends of your Page’s fans see your ad, we’ll automatically expand the ad with enhanced social context about those fans, at no extra cost to you.
Provide more points of engagement for fans.
Fans will see an expanded interface below the ad that lets them like or comment on the post directly from the ad.
Expanded Premium Ads
Facebook: Building Essential Connections
Formats and specifications
All of the ad formats below are made from the text and rich media of your Page posts. As you create posts, think about how they will look as ads. Optimize your ads by choosing formats that match your marketing objectives, and capturing your core message in the first 90 characters of your post.
Photo
Up to 90 chars of text168 x 128 px thumbnail4:3 aspect ratio
Video
Up to 90 chars of text185 x 104 px thumbnail16:9 aspect ratio
Question
Will show exactly 4 answers, or 3 plus a “see more” link
Status
Up to 150 chars of textNo additional media
Event
Up to 90 chars of post text75 x 75 px thumbnail
Link
Up to 90 chars of post text75 x 75 px thumbnail