Analyst’s
Desktop
Binder
2011
2
Contents
1
Media
Monitoring
Capability
Mission
&
Reporting
Parameters:
.........................................................
4
1.1
MMC
Mission
................................................................................................................................
4
1.1.1
Leverage
Operationally
Relevant
Data
.................................................................................
4
1.1.2
Support
NOC
in
Identifying
Relevant
Operational
Media
.....................................................
4
1.1.3
Increase
Situational
Awareness
of
the
DHS
Secretary
..........................................................
5
1.2
Critical
Information
Requirements
...............................................................................................
5
1.3
Item
of
Interest
Categorization
.....................................................................................................
5
1.4
Department
of
Homeland
Security
(DHS)
Component
Agencies..................................................
7
1.5
DHS
National
Operations
Center
(NOC)
Phases
of
Reporting
.......................................................
8
1.5.1
NOC
Notes
.............................................................................................................................
8
1.5.2
Steady
States
.........................................................................................................................
8
1.5.3
National
and
International
Situation
Summary
Updates
......................................................
8
1.5.4
Events
of
High
Media
Interest
of
International
Significance
................................................
9
1.5.5
NOC
Numbered
Items
...........................................................................................................
9
2
Items
of
Interest
(IOI):
.........................................................................................................................
10
2.1
Incidents
that
Warrant
an
IOI
.....................................................................................................
10
2.2
IOI
Severity
Chart
........................................................................................................................
10
2.3
Notification
of
MMC
Management
.............................................................................................
11
2.4
Critical
Information
Requirements
.............................................................................................
12
2.5
IOI
Categorization
.......................................................................................................................
12
2.6
Credible
Sources
for
Corroboration
............................................................................................
14
2.7
Sourcing
IOIs
...............................................................................................................................
15
2.8
IOI
Distribution
Lists
....................................................................................................................
15
2.9
Creating
IOIs
(Traditional
Media
Application)
............................................................................
15
2.10
Creating
IOIs
(Social
Media
Application)
.....................................................................................
17
2.11
Outlook
Back
‐
Up
Procedure
.......................................................................................................
18
2.12
Correction
Notices
......................................................................................................................
19
2.13
Key
Words
&
Search
Terms
.........................................................................................................
20
3
Personally
Identifiable
Information
(PII)
Guidance:............................................................................
24
3.1
Effective:
January
7,
2011
...........................................................................................................
25
4
Operational
Summary
Guidance:
........................................................................................................
26