TI N
inatownisafocalpointofcommerceandculturefort e inesepopulationofSout ern aliforniawit auniqueand istoricc aracter.T ereisaneedtoprotect inatown's istoricallysignificantresources,includingitsvibrantsmallbusinesssector,w ic supportst eneedsoflocalresidentsandarecompatiblewit t eneig bor ood;createasupportiveenvironmentfornewsmallbusinessinnovations;andpreserveanden anceexistingneig bor ood-servingretailusesandfutureopportunitiesforresidentemployment,andbusinessowners ip.Assuc ,t e ityneedstopursuet enecessarylanduseregulatorycontrolstoprotect inatownfromt eestablis mentofnew
rmulaRetailUses,
c aracterizedast osebusinessest atmaintaintwoormoreoft efollowingfeatures:astandardizedarrayofmerc andise,astandardizedfacade,astandardizeddecorandcolorsc eme,auniformapparel,standardizedsignage,atrademarkoraservicemark.T eestablis mentandpossibleproliferationofnewformularetailusesin inatown,ifnotmonitoredorregulated,will amperitsdiverseretailbaseswit distinctneig bor oodretailingusescomprisedofamixoflocalbusinesses,andt erebylimitoreliminatebusinessestablislunentopportunitiesforsmallerormedium-sizedbusinesses,manyofw ic tendtobenon-traditionalorunique.
turn,wit outt eappropriatelanduseregulatorycontrols
place,t erecouldbeadecreaseint ediversityofmerc andiseavailabletoresidents,visitors,andtourists.
"
ITHEREF RE VE
t att e ouncilinstructt ePlanningDepartment,wit t eassistanceoft e ityAttorney,toprepareandpresentanInterim ontrolOrdinance(l O),topro ibitt eissuanceofdemolition,building,andanyot erapplicablepermitsfort eestablis mentandoperationofnewFormulaRetailUsesin inatown,w ic isgenerallyboundedbyt ePasadenaFreewayont eNort ,Nort BroadwayandNort MainStreetont eEast, esarE. avezAvenueandt eSantaAnaFreewayont eSout ,andBeaudryAvenueont eWest.
L,.'
IFURtHER VE
t att eI OincludeanUrgency lausemakingiteffectiveuponpubi'ication.PRESENTRDBY-~
u.
EP.REYES
ounc lmember,
1
sl
District
COND DBY__~_~~~'_
Marc 6,2012
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