Magazine Issue
April 2016
Entrepreneur2 min readTech
Make Your Mark: Branding Is About What You Say, Not How You Say It
“To hell with facts! We need stories!”  -- Ken Kesey In case you haven’t noticed, storytelling has gotten a lot more fun. We can thank social media and a younger generation for a lot of this newfangled funny business -- memes, Vines, Snapchat and mor
Entrepreneur3 min read
Why Silence Really Is Golden
Conspicuous silence during any meeting makes you seem like one of two things: either the most engaged person or the least. Which one of those things you seem like is determined by the Seniority/Silence Bell Curve (or SSBC), which was established in 2
Entrepreneur1 min read
How to Avoid Micromanaging
How do I run a tight ship without micromanaging my staff? “If you’re a business owner doing a lot of hovering,” says Cynthia Kay, who founded her Grand Rapids-based media production and consulting firm 29 years ago, “either you’ve got the wrong peopl
Entrepreneur2 min read
Traveling For Work? 4 Networking Opportunites You Should Know About.
Business cities teem with events like these four, where traveling entrepreneurs can be inspired by local talent. Silicon Beach Young Professionals’ free monthly mixer, held at swanky hotels one Thursday a month (siliconbeachyp.com) Silicon Beach -- s
Entrepreneur2 min read
How One Entrepreneur Turned a Dance Trend Into a Glowing Empire
Brian Lim went to an electronic dance music club six years ago and was inspired to launch a line of rave accessories.
Entrepreneur2 min read
How to Deal When Personal Lives Impact Professional Goals
I’m a partner in a local business, and a morning news report set off chaos in our office. A county agency is suing a local businessman. That agency is considering us for a lucrative project -- and the man they’re suing is married to one of my busines
Entrepreneur12 min read
How Giphy Became the Internet's Go-To Gif Brand
Giphy is taking on the biggest, weirdest branding challenge online today: How to become the go-to company for a new kind of internet culture.
Entrepreneur4 min read
Brand Reinvented: How 3 Companies Gave Their Products a Fresh Start
By changing fonts, colors and designs, these very different companies all got a new chance at success.
Entrepreneur6 min read
5 Blueprints for Your Brand's Story
You’ve got a great product. Or service. Or both. Your packaging, website and tagline are cohesive. That’s not enough. To be a brand, you need to have a story. As a ’trep, you may feel your founding tale, the one that literally gets you out of bed in
Entrepreneur1 min read
How This Manufacturer Used Data to Increase Efficiency and Cut Costs
Inteva Products, a multibillion-dollar global manufacturer of auto parts, wanted to improve its products and sniff out manufacturing inefficiencies. So it ran an experiment: It hired Sight Machine, a 4-year-old San Francisco-based company that turns
Entrepreneur2 min read
How This Startup is Making Mobile App Development Easier
If you were a business that wanted an app, your options weren’t always good: You’d likely lose weeks of your life wading through AppTank and Craigslist listings, emailing developers and taking meeting after meeting. Now there’s Gigster, a site that b
Entrepreneur2 min read
How This Company Found the Solution for Its Site's Missing Links
internet marketing 101: If you want a customer to click a link, it better damn work. That’s harder than it sounds. With users all over the world using different browsers and devices, international companies can accidentally route people to the wrong
Entrepreneur2 min read
How Drones Will Change Your Business
Today’s drones can scan, map and gather data in ways that once required satellites, planes and helicopters -- only available, of course, to big-budgeted enterprise corporations and governments. Now a powerful information-gathering tool can be had for
Entrepreneur2 min read
This Expert Explains When You Should Kill Your Project
By tracking three measurements of success, you'll have a better idea of whether your project is working -- or not.
Entrepreneur2 min readTech
How to Do Well With 3 Types of Do-Gooder Investors
Many startups come to me today with dual bottom-line goals: They want to profit and fund a humanitarian bent. They’re often inspired by Warby Parker, the hip-eyewear seller that donates specs to people in the developing world. I salute these founders
Entrepreneur2 min read
It's Time to Check Up on Your Insurance Policy
Rising premiums could be a problem for businesses, but that doesn't mean companies can't provide for workers. Find out what options you have to remedy the issue.
Entrepreneur2 min read
How One Infant's Obsession Led His Parents to a Booming Business
Lisa Greenwald has spent 12 years in J. Crew’s merchandising department, and has amassed quite a collection of costume jewelry. When her son was a baby, he always wanted to put one particular brightly colored necklace in his mouth. “He -- and every s
Entrepreneur2 min read
How This Startup Raised a $1.7 Million Seed Round on Chicken-Less Eggs
Clara Foods figured out how to pitch a unique product without making investors balk. Read on to learn how they did it.
Entrepreneur2 min read
Why These 2 Similar Businesses Chose Different Approaches to Funding
i’m a trail runner, and I was frustrated by how hard it was to find local trails. If I could gather local tips, I wondered, was there a business there? So in 2011, I rounded up my younger brother and a roommate, and bankrolled 16,000 miles of travel
Entrepreneur6 min readEntrepreneurship
8 Vital Training Steps for 'Treps, Pre-Launch
Running a business is a marathon, not a sprint. Like a race, entrepreneurs will flop without proper preparation.
Entrepreneur2 min read
At 19, This Maaco Franchisee Began His Steady Rise to the Top
A damaged Camaro led Brian Greenley, then a high school senior, to a career as a franchisee.
Entrepreneur2 min readFood & Wine
Meet the Man Who's Bringing Automated Fast Food to the Masses
In January 2014, a mysterious orange box appeared inside a West Hollywood, Calif., gas station, and the internet exploded with joy. It was the first coming of BurritoBox, a vending machine that promised hot, cheap, tortilla-wrapped meats and cheeses.
Entrepreneur2 min read
How a Big Birthday Inspired One Man to Become a Franchisee
By 2012, Tim Huels was at a turning point. He’d spent 11 years working his way up from intern to area manager at Enterprise Rent-A-Car in northwest Arkansas, but, he says, “I always said that when I turned 30 I would reevaluate my situation and if I
Entrepreneur1 min read
These 100 Franchises Offer Home-Field Advantages
They say location determines everything in a successful business. And for some of you, the best location for a franchise might be right in your own home -- or car, truck, trailer or van. Nearly a third of the companies ranked in Entrepreneur’s 2016 F
Entrepreneur2 min read
Create a Starring Pitch
When flixel began hunting for $1.5 million in seed funding in late 2014, it followed a well-worn path—sending a pitch deck to investors, waiting…and hearing nothing. So the Toronto-based company reassessed. CEO and cofounder Philippe LeBlanc read tha