Magazine Issue
April 2015
Entrepreneur2 min readEntrepreneurship
It's Not You, It's Your Story: Why Branding Matters
Branding is one of the major pain points for entrepreneurs. On the outside it seems simple, but its core is complex.
Entrepreneur3 min readEntrepreneurship
The Unlikely Dish That's Become Trendy in Denmark
This founder has turned a simple meal into Denmark's most down-to-earth hipster treat -- and he wants to bring it to New York next.
Entrepreneur3 min read
This Women's Shopping Service Brings the Stylist to Your Door
Stitch Fix will ship stylist-approved outfits to your door, based on your fashion profile and style preferences.
Entrepreneur3 min read
How to Vacation Like a Boss
This article originally published on April 9, 2015.  Giving yourself permission to walk away from your company can be difficult. But if you can’t do it for yourself, do it for your staff: When you take vacation time, you’re setting a good example.  “
Entrepreneur4 min read
How to Steer a Conference Call Like a Champ
Leading a conference call is just like leading any other meeting, only you’re not able to see if people are engaged. You’re not able to tell if you’re leading it effectively. You can’t depend on body language to communicate your engagement level, and
Entrepreneur5 min readEntrepreneurship
What's Your Company's 'Voice'? Here's How to Figure It Out.
One of the biggest branding mistakes companies make is not paying enough attention to their tone of voice. “Voice” is one of those concepts that may sound better suited to the literary world than the business world. In literature, it refers to how yo
Entrepreneur3 min readPsychology
How to Handle Employees Who Avoid Criticism
The Ethics Coach handles tackles two big questions: how to deal with employees who resist feedback and how to create a 'mutually beneficial' internship program.
Entrepreneur10 min readTech
How This Digital Agency Is Cashing In on a New Kind of Celebrity Endorsement
TheAudience is connecting brands and customers across social media platforms via influencers.
Entrepreneur6 min read
How Levi's Became a Brand With Staying Power
With 162 years under its belt, the denim company knows a thing or two about great branding.
Entrepreneur5 min readEntrepreneurship
From Bedtime to the Boardroom: Why Storytelling Matters in Business
These innovators are connecting with consumers, colleagues and investors on an emotional level.
Entrepreneur4 min read
5 Examples of Stellar Logo Design and Packaging
When business owners embark on the design process, they may commission a logo, but what they’re really seeking is a brand. Because the brand—not the logo—is what consumers will interact and fall in love with and the reason they’ll stick around. One i
Entrepreneur7 min read
7 Tips for Getting Your Team to Think More Creatively
Creative thinking is a tough act to pinpoint—it is, at the same time, highly specific and wonderfully simple. Which is to say that it can be hard to practice and engineer. All companies try, of course. Some succeed only to the extent that their cultu
Entrepreneur2 min readTech
This Site Is Helping Businesses Save on Merchandise Orders
In 2006, when Jonathan Jenkins and his wife, Danielle, opened their first business, a women’s fashion accessories store in Abilene, Texas, they worked with suppliers in Asia. But they quickly found that overseas vendors required high minimum orders o
Entrepreneur2 min read
Check Out This 'Future-Proof' Universal Pos Terminal
October 2015 is a deadline that hundreds of thousands of U.S. merchants dread. That’s when any business that swipes customers’ credit cards must have swapped out its payment terminals with costly new ones that follow the EMV (Europay, MasterCard and
Entrepreneur2 min readTech
Everything Business Owners Need to Know About Beacons
Beacons are small, wireless broadcasting devices that transmit a data signal that can be received by a smartphone—in this case, the one belonging to your customer. Once the beacon and smartphone connect, a retailer or service provider can instantly d
Entrepreneur2 min read
How an Old-School Handyman Used an App to Repair His Business
An app that tracks invoices, payments and appointments helped put this handyman ahead of the curve.
Entrepreneur2 min read
How to Figure Out Your Margins
A brief explainer on how to calculate your profit margin and what it means for your business.
Entrepreneur2 min readTech
How VCs Value Companies
Over the years, I’ve heard plenty of entrepreneurs and VC colleagues talk about pre-product, pre-revenue and pre-profit valuations as if they can all be lumped into distinct categories. But while this type of analysis is part of the art and negotiati
Entrepreneur2 min read
Why You Should Ask for a Tax Extension
It’s tax season again. No matter how organized I am, each year I find myself scrambling to meet the deadline. I always thought this last-minute crunch was normal—sure, I’d procrastinate, but high achiever that I am, I’d forfeit sleep before asking th
Entrepreneur2 min readEntrepreneurship
Why You Might Want to Start Your Business Overseas
By the time he was a senior at the University of Wisconsin in 2009, Nathan Lustig’s startup had customers, revenue and national press. But the company, a digital estate-planning service called Entrustet, lacked a scalable business model and had yet t
Entrepreneur2 min read
How One Company's Light Bulb Moment Improved Skateboard Safety
Entrepreneur: Greg Rudolph, founder of Board Blazers, which sells colored adhesive lights for skateboards, longboards and scooters. “Aha” moment: The light bulb went on in 2011 when Rudolph saw a fellow Arizona State University student riding around
Entrepreneur2 min readTech
Why Investors Are Banking on This App to Curb Childhood Obesity
Joanna Strober didn’t want to play food police with her son, who was having issues with his weight. Nor did she want to put him on a restrictive diet. She researched various tools, such as Weight Watchers and MyFitnessPal, but found they were geared
Entrepreneur2 min read
Should You Break Into the Wearables Market?
Consumers have gotten attached to wearable accessories that monitor everything from steps taken to hours of sleep logged. Silicon Valley venture capital firm Mayfield Partners invests in recognizable consumer technology and mobile companies like Jawb
Entrepreneur6 min readEntrepreneurship
5 Ways to Know If Your Business Idea Is Brilliant or a Bust
No matter how great the concept, you need real-world feedback to see if your startup will fly. Here's how to get it.
Entrepreneur6 min read
Curbside Enthusiasm: A Look at Mobile Franchises
With low startup costs, rapid returns and the ability to operate independently, mobile franchises are putting anything and everything on wheels.
Entrepreneur3 min read
How a Health Setback Inspired This Entrepreneur to Adopt a New Business Model
Lisa Kornstein's clothing boutique is using a semi-absentee model, allowing her to manage her health and her business.
Entrepreneur3 min read
How New York City Got Its First Denny's
Denny’s is as American as apple pie—except in the Big Apple. Until recently, New York was one of a handful of U.S. cities that didn’t have at least one branch of the diner.  That changed when Los Angeles-based Rahul Marwah—who is, along with his pare
Entrepreneur6 min read
How Technology Is Revolutionizing the Franchise World
Small businesses are benefiting more than ever from advances in low-cost technology, including mobile solutions, point-of-sale systems and timesaving apps. But franchising has been slow to adapt—disappointingly so, as it’s one of the business models
Entrepreneur1 min read
Home-Based Franchises That Are Home Runs
Homebased businesses—those that don’t require a fixed location or any of the costs that come along with it—are among the biggest trends in franchising. In fact, nearly one-third of the companies ranked in Entrepreneur’s Franchise 500® offer franchise
Entrepreneur3 min read
How a Husband and Wife Team Became This Franchise's Fastest Growing Unit
After 18 years working as a truck driver, spending weeks at a time away from his wife and four children, Chris Phillips was ready for a change. When a chance encounter with a franchise broker brought InXpress to his attention, he and wife Lynn decide