Magazine Issue
April 2017
Entrepreneur3 min readEntrepreneurship
Pitching Your Story to an Editor? Avoid These 3 Phrases.
At a conference recently, a group of entrepreneurs asked me how to get an editor’s attention by email. They wanted coverage for their business, and, in true entrepreneurial style, they demanded specifics. How long are effective emails? They asked. Ho
Entrepreneur7 min read
Broadway's 'War Paint' Teaches Us to Embrace Risk and Never Settle
Actresses Patti LuPone and Christine Ebersole share what the first female celebrity entrepreneurs can teach us today.
Entrepreneur2 min read
Switching to a New Payments System Helped This Small Furniture Store Boost Sales
Outdoor furniture isn’t cheap, and that means big furniture stores have a major advantage over little ones: They’re able to provide no-down-payment financing on sets that can run into several thousands of dollars. Laura and John Merlein, co-owners of
Entrepreneur2 min read
What It's Like Inside Etsy's New Arty, Sustainable Headquarters
Etsy’s new Brooklyn headquarters is less than a year old, but it already feels lived in. It has colorful, comfortable alcoves set off from main workspaces, and Etsy sellers’ artwork dots the spacious concrete halls. (There’s even a mural constructed
Entrepreneur3 min read
Why This Headphone Maker Wishes it Had Never Done Retail
This july, thousands of LSTN wireless headphones will roll out in Delta’s first-class cabins. (Note to fliers: You’re not supposed to take them home.) The partnership is a coup for any entrepreneur, but especially so for co-founders Joe Huff and Brid
Entrepreneur6 min read
How Amazon Sellers Can Keep Things Real When They're Surrounded by Fakes and Counterfeits
Q: I sell reflective wearables online and do good business on Amazon. But I’m constantly seeing new competitors -- all cheap knockoffs that, suspiciously, quickly collect tons of positive reviews. What’s going on, and can I stop it?  -- Tim G. A: “Am
Entrepreneur3 min readEntrepreneurship
Got a New Staffer? 10 Ways to Make Them Welcome and Productive.
Adding to a team can be tricky. So we asked 10 entrepreneurs: How do you welcome new employees and make them part of your culture?  “When someone is new to a team, the little things can be the most frustrating. That’s why we make a point to cover the
Entrepreneur3 min readEntrepreneurship
To Get This VC's Attention, Stop Making Spreadsheet-Based Decisions
Howard Lindzon is an irreverent buzz machine who powers through wall-to-wall meetings on five milligrams of Adderall. A prolific blogger and serial entrepreneur (StockTwits, a Twitter for traders, is his crown jewel), Lindzon is founder and general p
Entrepreneur13 min read
How Dollar Shave Club's Founder Built a $1 Billion Company That Changed the Industry
Michael Dubin occasionally allowed himself to envision the moment when everything paid off. He’d be ushered into a grand ceremony, where some conglomerate, eager to own his massively successful company, would offer him a fortune for the pleasure. “I
Entrepreneur3 min read
How Peloton Found the Secret to Scale
Peloton’s first cycling studio wasn’t exactly an architectural masterpiece. “We created this 10-by-10 busted, back-office studio with some black curtains and cut a hole in one for the camera lens. We put eight really cheap bikes in the audience and a
Entrepreneur2 min readTech
Data Reveals What Drives the Perfect Instagram Photo
A photo may be worth a thousand words, but on social media, it can be worth millions of dollars. “Social-first” creative agency Beautiful Destinations, which has 13.5 million Instagram followers across 180 countries, has helped big-name brands like M
Entrepreneur3 min read
Patience and Faith Built S'Well into a $100 Million-Dollar Brand
When S’well founder Sarah Kauss finally made the leap from making manual invoices in Excel to using QuickBooks, in 2010, she called in an accounting pro to get her set up. He looked at her statements -- and the scant $2,000 she had left in savings --
Entrepreneur9 min readTech
After Years of Challenges, Foursquare Has Found its Purpose -- and Profits
In the spring of 2016, Foursquare CEO Jeff Glueck went on CNBC to make a bold prediction: Chipotle comparable sales would fall by 29 percent in its first quarter. The network’s anchor seemed skeptical. The fast-food chain was reacting to some health
Entrepreneur4 min readEntrepreneurship
3 Founders With Booming Businesses Share Stories About Their Difficult Early Days
Three entrepreneurs look back on the early days of their now-booming businesses. “I almost pulled the plug on my business.” Growth hacker status: Growing despite its customer base in the oil and gas industry cratering by 26 percent. Amit Mehta was li
Entrepreneur13 min readEntrepreneurship
The (Booming, Misunderstood, Game-Changing, Potentially Manipulative) Business of Business Books
Sebastian Rusk always wanted to be a professional speaker. “That’s why I was put on this planet,” he says. “To impact thousands of people.” He hadn’t reached his goal yet, but he had lived the kind of inspirational life that makes for great talks. He
Entrepreneur3 min readFood & Wine
A Macaron Franchise is Growing -- and it Has Malls to Thank
Back in 2010, trend-hunting foodies declared the macaron the “new cupcake.” The little French confection consists of frosting or ganache sandwiched between two meringues. They’re adorable but proved too delicate and subtle to sate America’s notorious
Entrepreneur3 min readSociety
Why This Franchisee Became an Advocate for Transgender Job Seekers
El Pollo Loco franchisee Michaela Mendelsohn is helping transgender employees build a successful future.
Entrepreneur8 min read
How Franchise Brokers Can Grow (or Destroy) Your Nest Egg
Lisa Tubbs spent 20 years in the corporate world as a successful project manager, then finally succumbed to the itch to run her own business. She wanted to follow in the footsteps of her father, a commercial fisherman, and her grandfather, a plumber.
Entrepreneur1 min read
Entrepreneur Magazine's Top New Franchises of 2017
Call it a trend: Each year we see a rising number of new and established companies grow their brand through franchising. To wit, more than 22 percent of the 988 companies that submitted their information for Entrepreneur’s 2017 Franchise 500 ranking
Entrepreneur3 min read
His Parents' Good Deed Shaped How One Founder Runs His Company
Throughout my childhood, my parents had the same morning routine. They’d wake up at 5 a.m. and drive to the local mosque; my mother would go inside to pray while my father waited in the car. Then they’d drive to the Roman Catholic church, where my fa