Tandaa Symposium on Growing Your Brand Online

Delivering your brand promise in an increasingly digital world requires a whole new marketing strategy. With increasing access to laptops, broadband internet and web enable mobile phones, Kenyan consumers are changing the way they interact with their favorite brands. So should your brand be on Facebook? How should you manage your Twitter handle? The first Tandaa Symposium of the year 2011 explored the opportunities and risks the Internet and social media offer Kenyan brands today.