Created by Alterian

Social Media ROI Series

Social media marketing is providing a whole new dimension for brands to connect with consumers. Today, companies understand that they should participate in the conversation, but many are struggling to find ways to direct their efforts towards quantifiable business results. The Social Media ROI Series will include whitepapers and webinars that explore how companies can increase the ROI of their marketing efforts. The series will cover how to use social media and social media monitoring tools to improve SEO, lead generation, social media campaigns, customer service, competitive insight, corporate marketing, public relations and reputation management, etc. The Let's Talk Series of whitepapers are written by Connie Bensen, formerly Director of Community Strategy at Alterian, whose blog was recently named one of Forbes 20 Best Marketing and Social Media Blogs.