Created by Paddy Boylan

Media Planning & Management

Project from my Media Planning & Management class. Earned a distinction. The 'client' for this project was City Chic, a non-fictional prominent plus sized women's retailer. The whole thing is linked to a multiplatform copywrite project I created which also used City Chic as it's client/subject. This media schedule rolls out an app called 'Stylehunter,' a totally fictional mobile app and media platform that is described in detail in the copywrite project, which hopefully I will be uploading soon.