Created by Celeste Wychopen

Yamaha Collateral Portfolio

This portfolio includes documents from the Yamaha MusicSoft 2014 Dealer Campaign. I collaborated with product experts from multiple divisions as well as both internal and external designers to ensure that the these documents included accurate information and consistent branding. I was the primary copywriter for this project and coordinated all creation and editing processes. My team launched this campaign at the annual NAMM trade show and continued distribution through email and direct mailing. This campaign was also supported by online video and web assets.