It generally costs a lot less money and time to sell to existing customers than it does to acquire new ones. That's why marketing shouldn't stop when a customer makes a purchase—not when you can onboard them to help them realize the full value of your products.
In this episode of Shopify Masters, you’ll learn from an entrepreneur who believes the most important activity you can do to generate repeat business is to onboard new customers after they purchase.
Patrick Coddou is the founder of Supply: an independent online retailer of premium grooming gear for guys that demand the best.
Tune in to learn

How your approach to business transforms when you are able to work on it full-time
How to onboard new customers with emails so they can get the most value out of your product
How to catch viewers' attention in the first 5 seconds of a YouTube video so they don’t skip your ad

Show Notes: http://www.shopify.com/blogs/blog/supply-customer-onboarding