After Joe read Ninja Selling, he immediately had his team reach out to Larry to be on the show. Larry is the author of his book on sales, as well as a real estate investor. If you haven’t read the book, you should. Listen to this episode for a good primer to Ninja Selling. If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review!   Best Ever Tweet: “Listen very, very, carefully for pain or pleasure, and then offer a solution.” - Larry Kendall   Larry Kendall Background: -Founding partner of The Group, Inc., a real estate company that is owned equally by its sales associates and staff -Author of Ninja Selling and has engaged in the real estate business for over 40 years -Creator of Ninja Selling, a sales training system with over fifty thousand graduates in the US, Canada, and Spain -The Group has 190 sales associates and six offices in the Northern Colorado area -Business Person of the Year by Business World Magazine -Say hi to him at http://ninjaselling.com/ -Based in Fort Collins, Colorado -Best Ever Book: Man’s Search for Meaning     Made Possible Because of Our Best Ever Sponsors:Are you looking for a way to increase your overall profits by reducing your loan payments to the bank?Patch of Land offers a fix-and-flip loan program that ONLY charges interest on the funds that have been disbursed, which can result in thousands of dollars in savings.Before securing financing for your next fix-and-flip project, Best Ever Listeners you must download your free white paper at patchofland.com/joefairless to find out how Patch of Land’s fix and flip program can positively impact your investment strategy and save you money.