Ben Baker has always been passionate about story telling. Whether it was in sales in his early career or over the last 20 years as a marketer, Ben’s goal has always been to tell a story that is relevant, valuable and engages his audience.   It is about letting people understand the values and vision of the companies that I work with.   If people, whether they be staff, customers or potential customers do not understand who you are, what you do and why you do it. . . why should they care?    My job is to create the conversation that allows them to care.   Ben has been the owner and chief storyteller at Your Brand Marketing for the last decade and can be found at www.yourbrandmarketing.com   Ben Baker Show Highlights Branding 101: Who are you and what are you about? What do you feel and what do you believe? Generating story “stickiness" Are you using multiple channels to tell your story? Great Idea: Highlights from the week or the week in the review Do you give people the opportunity to care? Tips for engagement What makes a great story? Use plenty of questions in your content (dare them to engage!) How to run contests via Instagram, YouTube, etc. Is your website fresh? Do you really understand who you serve? What a personal branding class for students would look like   Ben Baker Show Resources:   Seth Godin’s Purple Cow Your Brand Marketing   “I want people to understand it’s all about effective communication"   Win a free month to the mastermind or a 30 minute 1-on-1 coaching call …   CONTEST RULES:  Create a 1 minute video (or less) with your leadership “Hack.” What helps you make incredibly effective as a school leader. Try to be unique and offer an idea that will inspire other school leaders. Content will be curated in an upcoming blog post. The Better Leaders Better Schools Tribe will vote on the best video who will win the mastermind or coaching … All video urls must be shared with Danny. Email video urls to daniel@betterleadersbetterschools.com with the subject line “Leadership Video Hack” so I can easily search and create the blog post. All submissions are due by Jan. 31st 11:59pm CDT.  Blog post will be created no more than 15 days later and a winner will be announced at the end of February. Join my hybrid group coaching & leadership development community Text BETTERMASTERMIND to 33444 Create winning cultures Focus on the essential Lead with courage & integrity    BECOME A PATRON OF THE SHOW FOR AS LITTLE AS $1/MONTH DID YOU LIKE THE SHOW?  iTunes SUBSCRIBE HERE! SHOW SOME LOVE: PLEASE LEAVE A 5-STAR RATING AND REVIEW Grab your FREE 15 Phrases of Effective School Leaders  Text PHRASES to 33444 or click the link above.   Website :: Facebook :: Insta :: Twitter :: LinkedIn   SHOW SPONSORS: SCHOOL SPIRIT VENDING Hassle-free, year-round fundraising for your school. With School Spirit Vending, we do all the work, you just cash the check Increase school spirit with custom stickers for your school and raise funds at the same time -no upfront costs, no volunteers, no selling Sick of the same old ways of raising money for your school? Let School Spirit Vending's hassle-free, year-round fundraising program supplement the other fundraisers you're already doing.   Copyright © 2017 Better Leaders Better Schools