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Workshop 34: Catalog Writer Jeff Ryan: 'In Maine, when we say something is "wicked good" – we really mean it.'

That's how LL Bean describes their Wicked Good Slippers, and how we describe Jeff Ryan, who for decades wrote Bean's catalog copy. We spoke to him about finding the story in every...

Workshop 34: Catalog Writer Jeff Ryan: 'In Maine, when we say something is "wicked good" – we really mean it.' That's how LL Bean describes their Wicked Good Slippers, and how we describe Jeff Ryan, who for decades wrote Bean's catalog copy. We spoke to him about finding the story in every...

From10 Minute Writer's Workshop


Workshop 34: Catalog Writer Jeff Ryan: 'In Maine, when we say something is "wicked good" – we really mean it.' That's how LL Bean describes their Wicked Good Slippers, and how we describe Jeff Ryan, who for decades wrote Bean's catalog copy. We spoke to him about finding the story in every...

From10 Minute Writer's Workshop

ratings:
Length:
10 minutes
Released:
Dec 28, 2016
Format:
Podcast Episode

Description

'In Maine, when we say something is "wicked good" – we really mean it.'

That's how LL Bean describes their Wicked Good Slippers, and how we describe Jeff Ryan, who for decades wrote Bean's catalog copy. We spoke to him about finding the story in everyday objects and the tricks of the trade when it comes to copy writing.

Jeff Ryan is also the author of Appalachian Odyssey, a memoir of hiking the Appalachian Trail, bit by bit, over 28 years.

Episode music: "Auld Lang Syne" by Podington Bear
Credit music: "Joy in the Restaurant" by David Szesztay
Released:
Dec 28, 2016
Format:
Podcast Episode