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177: Working in the Margins + Making More per Hour with Freelancing:   Today on the show we have a very special business mom and friend, Courtney Westlake. We’ve actually gotten the chance to meet and hang out in person, which was super fun! I met her sweet family and she met Holden; we just had a great time...

177: Working in the Margins + Making More per Hour with Freelancing:   Today on the show we have a very special business mom and friend, Courtney Westlake. We’ve actually gotten the chance to meet and hang out in person, which was super fun! I met her sweet family and she met Holden; we just had a great time...

FromBrilliant Business Moms with Beth Anne Schwamberger


177: Working in the Margins + Making More per Hour with Freelancing:   Today on the show we have a very special business mom and friend, Courtney Westlake. We’ve actually gotten the chance to meet and hang out in person, which was super fun! I met her sweet family and she met Holden; we just had a great time...

FromBrilliant Business Moms with Beth Anne Schwamberger

ratings:
Length:
33 minutes
Released:
Nov 13, 2017
Format:
Podcast Episode

Description

  Today on the show we have a very special business mom and friend, Courtney Westlake. We’ve actually gotten the chance to meet and hang out in person, which was super fun! I met her sweet family and she met Holden; we just had a great time together!   Courtney has been blogging since 2011 at CourtneyWestlake.com. She shares a lot about her story of being Mom to Brenna, who has a very rare skin condition and special need.   Courtney is a blogger, published author, and now a very successful freelancer. I know you’ll learn a lot from hearing her story!   1:15 - Courtney’s Unexpected Beginnings As a Blogger   The majority of people will know of Courtney via her blog, which she began to document her daughter Brenna’s birth and early days in late 2011. Her daughter was born with a rare skin condition and accompanying special needs. (You can watch Courtney’s family story here...major tissue warning!) She originally started her blog to update family and friends, but the circle of readers quickly grew. The more Courtney wrote, the more people read! Courtney had no end-goal in mind with her writing, she was just processing being a mom to a child with an unexpected diagnosis.   In 2014, Courtney got a chance to meet a literary agent and she signed with her. And in 2015 she signed a book deal! A Different Beautiful came out in 2016.   2:55 - What’s It Really Like Publishing a Book? I’ve had the pleasure of reading Courtney’s book and absolutely loved it. She is a very talented writer! I know many of you are thinking about monetizing your writing platform, and Courtney has some great book publishing insights.   Of course, there are a lot of ways you can go about book publishing. Courtney self-published a children’s book in 2014; her non-fiction book was traditionally published two years later.   She says the two experiences were so different! Courtney’s advice to help you choose your path? Think about your goal.   Courtney’s purpose in writing was to get her message out. Traditional publishing isn’t a super lucrative endeavor. She did receive an advance (an amount the publisher anticipates the author to sell in the first year) and once her book sold the amount of that advance, then she could start earning royalties. And to make sure there are no rose-colored glasses on, royalties are only about 15% of the sale of the book, not a lot!   It really is easy to look at big time authors on best seller lists and glamorize their success. But most first-time authors don’t earn very much money.   If you choose to self-publish with e-books or something like a print-on-demand service, Courtney says you can expect to make more of your own money, but your book may not get as far of a reach. For example, Courtney’s traditionally published book could be purchased at Barnes & Nobles in the US, Australia, and Canada. (Isn’t that so neat?!)   I can tell you from the outside-looking-in, Courtney’s book launch looked so cool! She has a sizeable following and has built great relationships with her readers. Courtney’s publisher was really happy with her launch, which of course made her proud!   There aren’t many ways to slice it: launching a product is a lot of work. And that’s just how launches go. During my most recent big launch, FB Brilliance, I really appreciated having my team to delegate to. And Courtney, also, had a launch team that did some of the work for her. Automating as many processes as possible is another great way to lighten the launch-time load.   7:05 - Transitioning from SAHM to Freelancer One reason I wanted to have Courtney on the podcast is because she recently told me that she’s been able to do about 15 hours of freelance work a week, and replace her full-time job income! HOLY COW! I had to know how that’s working!   Before having kids, Courtney worked in a Public Relations department at a local university. After her first child - a son who is now 8 - was born, she started staying home. (Isn’t that true of so many of us?) She freelanced
Released:
Nov 13, 2017
Format:
Podcast Episode