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Stephanie Preiss (NY Times) | Multimedia Storytelling Masterclass

Stephanie Preiss (NY Times) | Multimedia Storytelling Masterclass

FromThe CMO Podcast


Stephanie Preiss (NY Times) | Multimedia Storytelling Masterclass

FromThe CMO Podcast

ratings:
Length:
29 minutes
Released:
Dec 16, 2020
Format:
Podcast episode

Description

Stephanie Preiss is the Vice President of TV and Audio for The New York Times. Founded in 1851, The New York Tims is the national newspaper of record, and over the past decade, The New York Times has been taking their journalism to digital mediums which is what Stephanie oversees. This conversation was recorded as part of the Kellog Northwestern Marketing Leadership Summit and Jim and Stephanie talk about the future of The New York Times' approach to storytelling and bringing their print integrity and storytelling abilities to different mediums. She also talks about the impact these new platforms have for advertisers, marketers, consumers, and how these platforms are maturing. Click here for Jim's takeaways on the Kellog Northwestern Marketing Leadership Summit.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com
Released:
Dec 16, 2020
Format:
Podcast episode

Titles in the series (100)

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.