David Emmons is the owner of Artist Marketing Formula, a company that helps artists and small specialty business owners utilize the power of the internet and social media marketing to successfully—and sustainably—sell online. Before creating Artist Marketing Formula, David spent many years selling his copper and stained glass sculptures at various art fairs. After mastering the life-changing art of selling his products online, David decided to teach others how to create sustainable and profitable online businesses using social media. In this episode… Gone are the days when a simple phrase like "build it and they will come" sufficed for a marketing strategy. Like other business owners with a powerful product, artists now have to engage in strategic marketing strategies to reach their audience and boost their sales. However, this doesn't have to be an intimidating process—in fact, marketing your art today is easier than you may have imagined.  Artist David Emmons saw first-hand how social media ads could change the way he connected to his fans and buyers. After transitioning from selling at art festivals to selling online, he decided to create a program to help fellow artists create their own profitable and successful online businesses. Since then, his Artist Marketing Formula has guided countless artists and creatives on their journey to creating a sustainable income using effective online marketing strategies.  In this week's episode of Pencil Kings, host Mitch Bowler sits down with fellow creative and Founder of Artist Marketing Formula, David Emmons. Together, they discuss common misconceptions about marketing your art, how to effectively engage with fans and buyers online, and the tools you need to succeed using social media. If you want to find out more about David’s secret sauce to creating sustainable income using online marketing, then stay tuned!