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802. The Corona Marketing Plan That Is Way Overdue w/ Joe Pulizzi: <p><span style="background-color: transparent; color: rgb(0, 0, 0);">Content marketing got started after the tragedy of 9/11. People wanted to know:</span></p><p><br></p><ul><li><span style="background-color: transparent;">How do we get found in Google...

802. The Corona Marketing Plan That Is Way Overdue w/ Joe Pulizzi: <p><span style="background-color: transparent; color: rgb(0, 0, 0);">Content marketing got started after the tragedy of 9/11. People wanted to know:</span></p><p><br></p><ul><li><span style="background-color: transparent;">How do we get found in Google...

FromThe FlipMyFunnel Podcast


802. The Corona Marketing Plan That Is Way Overdue w/ Joe Pulizzi: <p><span style="background-color: transparent; color: rgb(0, 0, 0);">Content marketing got started after the tragedy of 9/11. People wanted to know:</span></p><p><br></p><ul><li><span style="background-color: transparent;">How do we get found in Google...

FromThe FlipMyFunnel Podcast

ratings:
Length:
50 minutes
Released:
Mar 2, 2021
Format:
Podcast Episode

Description

Content marketing got started after the tragedy of 9/11. People wanted to know:How do we get found in Google?How do we create content that's not product oriented?How do we build an audience?During the Great Recession of 2008-2009, content marketing crystallized into an industry term.Now, we're living through the COVID pandemic — and the evolution of content marketing is driven by tragedies. What's changing in content marketing?In this episode, Joe Pulizzi, founder of multiple startups, including the Content Marketing Institute and the Orange Effect Foundation, joins me to discuss the corona marketing plan you need and why it's overdue.
Released:
Mar 2, 2021
Format:
Podcast Episode