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    UnavailableBONUS: Why Hype Is Misunderstood and a Force for Good
    Currently unavailable

    BONUS: Why Hype Is Misunderstood and a Force for Good

    FromThe Marketing Book Podcast

    View podcast show
    Currently unavailable

    BONUS: Why Hype Is Misunderstood and a Force for Good

    FromThe Marketing Book Podcast

    ratings:
    Length:
    54 minutes
    Released:
    May 25, 2021
    Format:
    Podcast episode

    Description

    A replay of the monthly B2B Growth Show "Book Talk" about books recently featured on The Marketing Book Podcast The Experience Economy: Competing for Customer Time, Attention, and Money by Joseph Pine and James Gilmore The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers by Michael F. Schein Ultimate Guide to Google Ads by Perry Marshall, Mike Rhodes, and Bryan Todd Selling From The Heart: How Your Authentic Self Sells You! By Larry Levine
    Released:
    May 25, 2021
    Format:
    Podcast episode

    Titles in the series (100)

    Weekly interviews with authors of new marketing and sales books to help you keep up with what’s working in the quickly-changing field of modern marketing and sales. The host is Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.