#088: Of all the books that fill my book shelves, and there are many, there is one particular imprint that really stands out that is Braided River. That's because Braided River creates books that are all based in conservation.Whether it's wildlife conservation or wild spaces conservation, everything that they put out is not only a beautiful visual story, but has a really strong message of conservation. Braided River doesn't just stop when the book is published. The book is the start of what will also be a campaign that includes gallery exhibits, traveling exhibits, speaking events, all kinds of campaigns that will hopefully create necessary change, policy change or behavior change around the conservation issue that the book discusses.Helen Cherullo founded Braided River, the imprint of Mountaineers, while she was the publisher of Mountaineers. She has 20 long years of experience there, and now she has pivoted to give a 100% of her energy as the Executive Director of Braided River.She knows what she is doing when it comes to creating books that have conservation impact. She is full of knowledge and insights, and it is such a joy to get to understand what the book publishing journey looks like, not only from the perspective of building a book, but also of building a book that becomes the springboard of something bigger.It's a amazing conversation, and if you have any interest at all in creating a book around a conservation visual storytelling project that you're working on, then this is the episode for you.1️⃣ ?  Get the full show notes + downloadable transcript + links to resources mentioned  at JaymiH.com/882️⃣ ? What's Your Hidden Storyteller Personality as a Nature Photographer or Filmmaker?Take the quick quiz to discover your creative super-strengths as a conservation-focused visual storyteller.Get a custom action plan based on your results so that you know exactly what to do next to gain clarity, momentum and impact with your imagery.JaymiH.com/Quiz3️⃣ ❣️ Get entertaining educational emails each week! Sign up at  JaymiH.com/ImpactLove listening to the podcast? Drop a review on iTunes. ?❤️ The reviews help others find me, and I also just love to hear from you!  Select “Ratings and Reviews” and “Write a Review” Then you’re off to the races! ⬇️