Group ka name

Consumer Lifestyle:
Demographics:  Age group: 16-35  Target Group: upper middle class, tourist  Sex: Male-Female  Living: France

Brands under Departmental stores Mango  Esprit  Zara  H&M  C&A  .

About brands .

H&m ( Hennes & Mauritz)        1947 Founded in Vasteras by Erling Person Fast fashion Fashion cloths at Unbeatable price Stock changes almost every month They do advertisement 155 stores in France Guest designer collaboration .

work with group of designer instead of single designer Give exclusivity to the customer Adapting latest trend and good quality production 114 store in France (4 with Zara kids) More concerned about opening new stores rather than Advertisement .ZARA        Started in 1975 Zara clothing is the distributor of the fastest growth. with 2692 stores in 60 countries and a new store opening every three weeks Limited production.

000 different products  Leader in price  Quality of product  .400 stores in 19 countries.  C&A offers 10.C&A started as a textile warehouse in 1841  1.

by Mango is a men's line created in 2008. it opened its first online store.000 stores in 103 countries. in the year 2000. Mango has over 8.600 employees.Mango        stylized MANGO. H. is a clothing design and manufacturing company Its goal is "to be present in every city" in the world.850 of whom work at the Hangar Design Centre and at its Headquarters in Palau Solità i Plegamans (Barcelona). E. The company has more than 2. 1. five years later. . Its first website was created in 1995 and.

Esprit Started in 1971 670 stores 13 franchise stores 9 retail owned stores 30 shop-in-shops are managed in leading department stores  Esprit offers a first class brand that is affordable for many people.      .

Positioning chart High quality Low price High price Low quality .

eyewear. lingerie 5 . Bags. bags & Fragrance Depending what are u buying H&M Trendy and mainstream Garments.200Euro Approximately Clothing for all Lower middle class . shoes. Bags. eyewear & Fragrance Approximately 30 .300 Euro Casual trendy bags.S. Accessories.300 Euro U. shoes and lingerie 5 . accessories.P Consumer Lifestyle Mango New trends Upper middle to high class Esprit Quality of fabric Upper middle to high class Garments.250 Euro Exclusivity in affordable price Middle class to upper middle class Approximately C&A Main stream fashion Garments.Brand Comparison of brands Consumer Perception Product Range Price Bracket Trend setter Garments. Accessories. Zara Early adopter eyewear. accessories. accessories. Shoes. shoes and Bags Approximately Garments. shoes.250 Euro Hi fashion at unbeatable price Lower middle to middle class 15 . 30 .

Fabric COMPERISON .

Saturated colors No textures Esprit Cotton. Carded yarns. Sateen Clouded saturated colors.Net. Different textures in denim H&M Cotton.Silk. Satin. Sateen Plain weaves. Classic colors. Combed yarns Plain. Carded. Clouded colors.Acrylic Blended yarns. Sateen. Clouded unsaturated Textures with the help of combination Weaves C&A Cotton . Satin. Weave combinations Bright colors. weave combinations Bright colors. Silk. Bright colors. Fancy yarns. Sateen. Acrylic .Denim Fine yarn.Denim Very fine yarns. Rusty colors. Classic colors.Silk.Weaving Brands Farbrics Yarn types Weaves Colors Textures Mango Cotton.Comed yarns. Satin. Satin. Clouded unsaturated colors Textures with the help of weave combinations . Denim Yarn types Plain weaves. Classic colors No textures Zara Cotton. Clouded colors. Classic colors Bright colors. Satin.Denim Very fine yarns. Classic colors. Dyed yarns Plain weaves. Sateen. Combed Plain.

Woolen yarns. Dyed yarns Woolen yarns. Cardigans Clouded saturated colors. Cardigan. Dyed yarns. Bright colors Bright colors. Saturated colors No textures Esprit Plain knit No textures H&M Carded yarns. Fancy yarns.Knitting Brands Mango Yarns Cashmere woolen yarns. Dyed yarns Plain knit. Unsaturated colors. Classic colors Textures Irregular textures Zara Cashmere woolen yarns.Milano Colors Clouded colors. Combed yarns Carded yarns. Combed yarns Plain knit. Combed yarns.Craded yarns. Cardigans Irregular. Combed yarns.Reagular textures C&A Plain knit. Woolen yarns. Milano All types of colors but mostly Classic All types of colors Irregular. Cardigans . Regular textures . Dyed yarns Knit Construction Plain knit. Dyed yarns.

Visual merchandising .

. The overall ambience is very catchy with pleasant selection of music. Products on sale are also placed in centers to grab customers attention. Their positioning of new arrivals are centralized with proper pathway channels so customers can walk easily. They don't display much of their products in windows.Zara  Visual merchandising of Zara is excellent.

Music choice is better than Zara . There is haphazard and chaotic situation in most of the stored.H&M  H&M in comparison to other brands has a poor visual merchandising. Garments are mostly placed in irregular patterns which confuses the customers most of the times and allot of things are not seen by them. Stores are congested with only one entrance.

Window displays are very catchy with two or three garments hanging. Nice postures of mannequins .ESPRIT  Esprit on the other hand follows a very appropriate technique of visual merchandising. . The overall ambience is very soothing and stylish yet trendy. Everything is placed in a set pattern with proper hangings.displays are well organized with large stores and enough place to walk.

Swat analysis of two brand .

Swat analysis Zara .

Strengths  Zara Weaknesses        The H&M in Portland is the only one between Seattle and San Francisco Always on trend Affordable clothing with appeal to all customers Guest designers collaborate to produce exclusive lines for H&M Trendy Rapid delivery rates allows the company to keep up with the fashion industry   Clothes aren’t always of the best quality Due to wide range of customers. it is to difficult to have specific target market that they aim for Limited locations Cannot purchase products online in the United States .

Zara Threat  Market entry barriers  Design challenges  Existing customer reaction  Fat is not fashionable Opportunity Saturated industry  Increase to brand value  Responding to current industry trends  Indentifying the need for the product In the market  .

H&M SWAT analysis .

it is to difficult to have specific target market that they aim for Limited locations Cannot purchase products online in the United States     The H&M in Portland is the only one between Seattle and San Francisco Always on trend Affordable clothing with appeal to all customers Guest designers collaborate to produce exclusive lines for H&M Rapid delivery rates allows the company to keep up with the fashion industry     .H&M Strengths  Weaknesses Clothes aren’t always of the best quality Due to wide range of customers.

gives the company a great chance at becoming the new favorite retailer for Oregonians   .H&M Opportunities   Threats Forever 21 is expanding their product lines Being that H&M is such a new and unique concept. increasing customers desire to shop there H&M continues to expand. OR will be its only store in Oregon. there are very few threats that come along with the company    Licensed with designers H&M’s brand new location in Portland. opening new stores in several different countries By having quality apparel at a reasonable price. H&M competes with popular retailers. giving them the opportunity to increase sales Opening three total stores in the Portland area.

Conclusion  Yar es main kuch trend for cast k jo colors and jo kuch dekha thaa wo likh dena .

Merci beaucoup Thanks .

Sign up to vote on this title
UsefulNot useful