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Hindustan product mix

Hindustan product mix submitted by: • purvi somani • Roshni gour • Nikita • Rajeev ranjan

submitted by:

purvi somani

Roshni gour

Nikita

Rajeev ranjan

Satyabrat sharma

Shatadru seal

Introduction

Hindustan Unilever Limited (HUL) is India's largest Fast

Moving Consumer Goods Company

touching the lives of two out of three Indians with over 20 distinct categories in Home & Personal Care Products and Foods & Beverages.

The company’s Turnover is Rs. 17,523 crores (for the financial year 2009 - 2010)

HUL is a subsidiary of Unilever, one of the world’s leading

suppliers of fast moving consumer goods with strong local

roots in more than 100 countries across the globe with annual sales of about 40 billion in 2009 Unilever has about 52% shareholding in HUL

Market share of HUL products in 2009-2010

Market share of HUL products in 2009-2010

HUL PRODUCT WIDTH

PERSONAL WASH

FABRIC WASH ORAL CARE

SKIN CARE

HAIR CARE FOODS AND BEVERAGES

HYGIENE CARE PURIFIER

Market share of HUL

The Depth of the HUL

. The depth of the product mix refers to the number of

variants of each product offered in the line E.g.: If close up toothpaste comes in three formulations

and in three sizes then close has a depth of (3*3) 9.

The Consistency of the HUL

The consistency of the product mix refers to how closely related the various product lines are in the use,

production requirement, distribution channel or in any other manner. HUL Product lines are not consistent because of its

large width

.

Food products

Playful banter, a little mischief, serious conversation… there’s no time for

young couples like the time spent sharing a cup of 3 Roses.

Partnering with the mom in nurturing her dreams, Annapurna Atta is aimed at helping her provide wholesome tasty nutrition to her family.

Brooke Bond Red Label… 'Chuskiyaan Zindagi ki'

Brooke Bond Taaza lifts me and unshackles my mind, allowing me to see and realize possibilities.

Brooke Bond Taj Mahal is an exclusive selection of teas for the discerning consumer.

Bru

Bru se hoti hain khushiyaan shuru

With Kissan, good food is loved not shoved!

Knorr helps families make meal times special, nutritious, tasty and healthy.

A good honest scoop of daily pleasure.

Lipton has a range of vitality teas that truly encompass the goodness of tea.

Modern A Wholesome & Nourishing, Hygienically produced & Reliably Safe Bread

Personal care brand

Personal care brand

Aviance enables women actualize their unique potential through expert customized beauty solutions.

Axe

Axe with Best Quality Fragrance

LEVER Ayush aims to help a new generation of Indians rediscover everyday health and vitality through customized Ayurvedic solutions.

Breeze, with the goodness of glycerine gives soft, fragrant and smooth skin.

New Clear with Essential Oils, guarantees Zero dandruff and leaves your hair feeling fabulous.

Lakme is an ally to the Indian Woman and inspires her to express her unique beauty and sensuality. Thus, enabling her to realize the potency of her beauty.

Lifebuoy is available in multiple variants in soaps and specialist formats such as liquid handwash, catering to the entire family.

Presenting nature's best kept secret-Tea tree oil, known for protection from germs. Liril 2000 now with Tea tree oil, gives you touchably clean skin. Now, you can come close and stay closer

Lux

Lux For soft and smooth skin!

Pears the purest and most gentle way to skincare!

Pepsodent India is committed to improve the overall Oral health of

Indians.

Get the expert to look after your skin

Rexona gives you 24 hr protection from sweat and body odour and

therefore the confidence to handle whatever the day has in store.

Sunsilk has had a re-style!

Your skin is amazing. It deserves to be treated as such.

Clinic Plus - makes hair inside strong, outside long!

Freshness that brings you Closer

Dove stands for real beauty. All around the world, Dove is making real women feel more beautiful!

More than 30 years ago, a unique brand was born. Wrapped within

a humble lavender tube, it went on to become the World’s No.1

Fairness cream.

Holistic skin care experiences perfected over the ages to deliver healthy, beautiful skin

Home care brands

Home care brands

Active Wheel de "Mehnat se Aazadi" Freedom from

painful & tiring laundry

Cif

Cif- the best cleaner to let you shine.

The world’s largest fabric conditioner brand.

The sheer power of Domex bleach gives you the confidence you need, eradicating all known germs.

Rin

Rin provides ‘best in class whiteness’ which is demonstrable.

Sunlight is a color care brand

Giving your kids the freedom to get dirty and experience life, safe in the knowledge that Surf Excel will remove those stains

Vim

Created in 1885, the Vim brand is still innovating and using the magic of natural ingredients to create unbeatable results over a

hundred years later.

Health ,hygiene and beauty

Lifebuoy,- exemplifies commitment to health through hygiene for everyone.

• Lifebuoy,- exemplifies commitment to health through hygiene for everyone.

water

water

Pureit home purification system uses a 4 stage purification process to

deliver “as safe as boiled water” without the use of electricity and

pressurized tap water. Pureit purifies the input drinking water in four stages, namely;

1. Micro-fiber Mesh TM - Removes visible dirt

2. Compact Carbon Trap TM - removes remaining dirt, harmful parasites & pesticide impurities

3. Germkill Processor TM uses 'programmed chlorine release chlorine technology' and its stored germkill process targets and kills harmful virus and bacteria

4. Polisher TM removes residual chlorine and all disinfectant by- products, giving clear odourless and great tasting water

5. Battery Life Indicator - Ensures total safety because when the germkill power is exhausted, the indicator turns red, warning you to replace the battery

Advanced Auto-Switch off - In case, the battery is not changed when it turns fully red, as an additional assurance of safety, the advanced Auto-Switch off will automatically switch-off the flow of water.

Market segmentation

variants

sunsilk

pepsodent

pepsodent

Ponds cream

Ponds cream

Surf excel

Surf excel

Market share of HUL

The Depth of the HUL

. The depth of the product mix refers to the number of

variants of each product offered in the line E.g.: If close up toothpaste comes in three formulations

and in three sizes then close has a depth of (3*3) 9.

The Consistency of the HUL

The consistency of the product mix refers to how closely related the various product lines are in the use,

production requirement, distribution channel or in any other manner. HUL Product lines are not consistent because of its

large width

.

Hul ahead of others firms
Hul ahead of others firms

Prominent Variants:

  • Lux almond

  • Lux orchid

  • Lux fruit
    Lux saffron

  • Lux sandalwood

  • Lux rose
    Lux international

  • Lux chocolate

  • Lux aromatic extracts Lux oil and honey glow etc

Prominent Variants: Lux almond Lux orchid Lux fruit Lux saffron Lux sandalwood Lux rose Lux international

SEGMENTAL REVENUE 09-10

1% 4%

12% 47% 28% 6%
12%
47%
28%
6%

2%

  • ICECREAMS

  • FOODS

  • BEVERAGES

  • PERSONAL PRODUCTS

  • OTHERS

SEGMENTAL REVENUE 09-10 1% 4% 12% 47% 28% 6% 2% ICECREAMS FOODS BEVERAGES PERSONAL PRODUCTS OTHERS

Product line that should be added

Breakfast cereal like oats,muesli etc Soft drinks Confectionary like choclates,biscuits,waffers Pro biotic like yoghurt,cheese,butter etc

Thank you