IT Industry | Turnover (Employment) | Information Technology

IT Industry

Group 4 Hemangi Goud 20 Vrinda Goyal 21 Ekta Gupta 23 Sahej Gupta 24

. • The IT industry in India is one of the major contributors to the country’s economy. • The intellectual capabilities of the natives coupled with their English speaking skills. ensures that India becomes a major IT power in the world.INTRODUCTION • The main function of IT is to serve the information needs of the society and thereby contribute to the user’s productivity and efficiency. • The IT industry has gradually evolved from a product based industry to a service based one.

• Late 80s : IT came to be known as a combination of hardware. The delivery of IT services was centered on products. . • 90s : Development in IT acquired a new momentum and the industry started to develop special packages. installing hardware and providing a range of services to users. i. logistics etc. depending upon the nature and type of users.EVOLUTION OF IT SERVICE • Early 70s : Computers were still a novelty. finance. software and communications. like banking. • Early 80s : Several technological breakthroughs were witnessed. resulting in a more powerful and influential role for software in the development and use of computers.e.

Based on turnover.MARKET SEGMENTATION • Market segmentation of the IT industry can be done on the basis of :  Geographic locations  Turnover of the customer companies and the magnitude of their business. companies are divided into large. medium and small companies.  Areas of operations – Domestic and exports market. .  Categorization of industrial and non industrial users.  Industry based – Each industry has special requirements.

MARKETING MIX .

commerce .PRODUCT • Services provided by the IT industry may be broadly divided into the following categories :  Application software  Consultancy services  ITES  Maintenance services  Training services  Multimedia  E.

the customer is required to have the necessary infrastructure. • Software services can be produced and developed anywhere in the world and delivered to the client real time. without any possible distortions. • Incase of off-site development of software.PLACE • Delivery of services can either be on-site or off-site. .

PRICE • Different models are used to determine the price of software services : Line of Code model Function Point model .

PROMOTION • Promotion should stimulate demand by moving the product and services towards customers. web based promotion etc.  Conducting seminars and workshops  Industrial exhibitions  Word of mouth  News items and press releases .Print media. Some means of promotion commonly used are :  Media based advertising. television. hoardings.

It is based on the intellectual capital of the people. Technical knowledge and skills and the managerial abilities of the people run the industry. . • Companies are taking measures to reduce the turnover rate by providing several incentives to the employees. • One huge drawback of the IT industry is the high turnover rate.PEOPLE • The IT industry is knowledge driven.

. testing it and delivering it to the customer. assessing and capturing customer requirements.PROCESS • The production process involves understanding the nature of the project. preparing a project plan. developing the software to meet the objectives.

PHYSICAL EVIDENCE • Excellent infrastructure and state-of-the-art technology can be used as a means of providing physical evidence. • Certifications like CMM and ISO can be used along with the certificates from clients. .

encouraging strategic acquisitions and alliances . are some ways to combat the challenges. telecom service providers and healthcare.CONCLUSION • Shortfall of manpower. which are believed to be the future of IT services. improving the quality of the business. carving niche markets etc. . • The industry needs to penetrate the under exploited verticals like retail. guarding against commoditization and the problems posed by the antioutsourcing policy of USA and UK are among the challenges faced by the industry. • Focusing on generating intellectual property.

THANK YOU .

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