The History of Pizza Hut:-

Owners of the Pizza Hut co.

Frank and Dan Carney

 The History of Pizza hut began in 1958, when what is now

the world's largest pizza franchise was born.

The two brother's namely Frank and Dan carney

borrowed $600 from their mother and started to forge the history of Pizza hut.
Today the Pizza hut company is part of the Pepsi Empire.

 The first Pizza Hut is located in Kansas at the Wichita State

University Campus. It was opened in 1958 by Frank and Dan Carney, 2 brothers who studied at the university.

Companys History: 1958-- Frank and Dan Carney open the first Pizza Hut in

Wichita, Kansas.

Frank and Dan Carney

1972-- 1000 restaurants are open throughout the USA.

1973-- Pizza Hut went international with restaurants in

Japan, Canada & England.

1977-- PepsiCo bought Pizza Hut.

 1980-- Pan Pizza was Introduced.

1984-- Over 50 restaurants so far in the UK.

Pan Pizza

1986-- By now, there were 100 restaurants in the UK and

5000 world wide.

1987-- An average of one restaurant opened each week in

the UK.

 1988-- The UK's first delivery unit was opened in

Kingsbury, London.

Delivery Unit

1992-- There were 9,000 restaurants in 84 countries. 1993-- There were 300 restaurants and delivery stores in the

UK.
1994-- 10,000 Pizza Huts were open for business.

 1995-- Stuffed Crust was launched in the UK.

Stuffed Crust

1999-- Pizza Hut had over 400 restaurants, employing 14000 people.
2003-- 500 restaurants were now open throughout the UK,

employing over 20,000 people.

2008-- We bought Godfather's Pizza in Ireland with 28 stores. We also launched our Pepperoni Stuffed Crust & Garlic Crust pizzas, larger 4 for ALL and a new range of Tuscani pastas in the UK.

 The marketing strategy

of Pizza hut in India

Core Brand in India

Product line Pizza hut:Personnel pan pizza Boneless chicken wings Tuskani pasta Asian noodle salad

Target market
For children

Garden salad Chips Fruit salad cup

For young people

Personnel pan pizza Assian noodle Boneless chicken wings Ttuskani pasta

Marketing-mix
4p strategy of Pizza hut
Product Price Place promotion

Product

Pizza hut introduce of various flavor in pizza

These strategy promote by Pizza hut in all over india

Price

Company has priced the product same as that of its major

competitor of the market leader.

Place
Free home delivery

or
Direct in Pizza hut restaurants

Promotion

Niren Chaudhary - MD, Yum! Restaurants India with actors Lara Dutta and Kunal Kapoor at the launch

Domestic marketing strategy (U.S.A.) of Pizza hut

 Pizza huts market strategy is related with the children

and teenagers in U.S.A. In the U.S there are over 57 million school age children and teenagers who spend about $100 billion each year of their own and their family's money on sweets, food, It is a reflection of which they are, how they work and play, and how they taking breakfast.

 Pizza huts marketing strategy is also related with all the

people of local market.

Pizza hut used these types of marketing strategy because

of U.S.A. is a basically cold seasonal country.

So that in cold seasonal people wants hot food.

Promotional strategy
Television Advertising & Television viewing
Use of Internet

For example www.pizzahut.co.uk www.pizzahut.com www.pizzahutcoupans.com

 Price menu of Pizza hut in domestic market

in u.s.a Pizza hut use very low prize of product because of there are found very high level competitions. So that Pizza hut priced the product same as that of its major competitor of the market leader.