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Marketing Research Project Presentation Title Marketing Strategy Statement in Terms Of STP Plus Marketing Mix

Segment :Hotels Industry

Mentor &Team Members

PROF. AASHISH MEHRA (MENTOR)

ANITA SHARMA MANOJ AGARWAL

PRIYANKA SIKARWAR & TRIVESH SHRIVASTAVA ( TEAM MEMBERS)

VIEW OF HOTEL INDUSTRY

What is Hotel Industry?

A Building Where Travelers Can Pay for Lodging and Meals and Other Services

Objectives of Hotel Industry


Customer Satisfaction Health Safety Environment To Promote Tourism

FAMOUS HOTELS OF GWALIOR

Tansen Residency

***

Established In- 1978,by M.P. Tourism Targeted customer- corporate ,Tourist . Promotion Strategy- Promotion through M.P. Tourism

Slight information about Adityaz


4 * star hotel Established in 1 June 2010 No. of employees-250 Targeted customer- Corporate and elite class Promotion strategy Prefer print media

Central Park
Established in -2001 3* star hotel Targeted customer- corporate ,Tourist as well as local public Promotion strategy Prefer print media, through maintaining personal relationship

Usha Kiran Palace


Established - 120 years ago 5* star hotel Targeted customer- corporate ,Tourist, and Elite class Promotion strategy- centralized promotion all over India

MARKETING MIX STRATEGY OF HOTELS


*

Products

*Room *Restaurant and Bar. *Meeting room and Banquet facility *Amenities *Services *Safe deposit boxes,etc.

Price

PLACE
*Location of the hotel is the most important

business decision for the hotel.

PROMOTION STRATEGY

Segmentation

Geographical segmentation Demographical segmentation Psychographic segmentation Behavioral segmentation

ATTRIBUTES

Performance Facility services Location Quality Atmosphere of the hotel

Why these attributes

All facility 5 UKP

ADITYAZ
2 3

CP

Low performance

TR

Some facility

-1

- 2 -3

- 4

- 5

-1

- 2

-3

- 4

- 5

High performance

good services

UKP

ADITYAZ

CP

- 5

Imperfect location -1

- 2

-3

- 4

- 5

perfect location

Bad service

-1

- 2 -3

- 4

TR

good quality

ADITYAZ

UKP
CP

Bad 1 atmosphere - 5 -1 - 2 -3 - 4 - 5 1 2 3 4 5
good atmosphere

Bad quality

-1

- 2 -3

- 4

TR

USP of these Hotels

UKP Tag of Tata group of Hotels. M.P.Tourism promote to Tansen Residency Central Park, there management Adityaz near by malanpur and airport

Amazing facts about this market research

Word of mouth marketing

Something on the check out time Bathroom sleeper Phone call Work on feed back Suggestions for trying something new Breakfast or some food on check out time Staff behavior Health club Pick & drop (free)

Courier Child care Pet Internet Babysitting Wake-up call Currency exchange Maid service